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Browser Wars!

Tuesday, September 01, 2009
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Over the summer, it seems that the browser wars have intensified, and Microsoft’s Internet Explorer’s virtual monopoly has its days numbered. Earlier this year, Google brought out its Chrome browser, to rival Microsoft’s Internet Explorer, and today it was announced that Google have signed a deal to get it in to Sony PCs.

It will be interesting to see how long the competition authorities will allow Google to do this, since Microsoft has been repeatedly told to un-bundle its own Internet Explorer from its Windows Operating System as it hurt competition.

Not only has IE lost out to Chrome, but figures suggest that Firefox now has nearly one third of the browser market worldwide, at 31%.

However, whilst Google may be cannibalising MSFT’s share of the browser market, it is also trying to fight off competition on its core search engine market. The market structure seems to have evolved as barriers to entry have diminished, with the traditional Google monopoly being eroded by a flurry of new competitors. As well as Microsoft’s Bing.com - which saw a tie-up between Microsoft and Yahoo - the “computational knowledge engine” Wolfram Alpha and a revamped Ask Jeeves have also entered the fray.

The consumer is the real winner from all this creative destruction though – with the most recent innovation from Google - “the real-time web”. Its newest feature – named “Caffeine” picks up news stories and puts fresher content higher up the search results.


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