Bail-out Bitter

“A bitter ale for bitter times” is the marketing slogan coined by the Howe Sound Brewery in British Colombia which has just launched a new ale in honour (?) of the global financial crisis and the budgetary problems of the Canadian government.  They are backing this up by offering Blue Plate depression meals in their pubs priced at affordable levels.

This is just one of the clever ways in which businesses can capture the mood of the times and generate some extra sales through a healthy dose of black humour. Restaurants are offering “credit munch” discounts and one of my students told me this week that millions of us have downloaded tracks which are specifically related to money. Favorites include the classic ABBA track “Money, Money, Money”, and Pink Floyds “Money”. These songs have seen a 28% increase in downloads from the iTunes website.

Has anyone come across other innovative “recession marketing”? If so please add your contribution!

EU Economics - Portugal Reaches for Bail Out [6 Apr 2011]
Krugman attacks the coalition’s fiscal policies [22 Oct 2010]
10 Ambitions for What Tutor2u Offers Online [12 Jul 2010]
AS / A2 Revision - Where Next for the UK Economy? [2 May 2010]
AS Economics Revision - Dissecting the Recession [1 May 2010]
Apple’s Revenues [28 Jan 2010]
Taxing time for pubs [27 Nov 2009]
Explaining the Paradox of Thrift [6 Oct 2009]
Pain in Spain - on the brink of depression [26 Sep 2009]
Contestable Markets - Spotify takes on iTunes [29 Jul 2009]
Optimism and Pessimism [16 Apr 2009]
New Deal Videos [12 Apr 2009]
Q&A: What is the difference between a depression and a recession? [2 Apr 2009]
Economic darkness in the land of the rising sun [18 Feb 2009]
Defining our Times [17 Feb 2009]
Worst case scenario for the UK [29 Jan 2009]
Requiem for DRM [12 Jan 2009]
Apple introduces variable pricing [7 Jan 2009]
The Fed Reaches the Floor [17 Dec 2008]
How low can they go? [4 Dec 2008]
Mais Lecture - Leaning on the MPC [30 Oct 2008]
Arming the Donkeys [29 Oct 2008]
A sickness at the heart of Britain [5 Oct 2008]
Exiting the Market [23 Sep 2008]
A Dad and his Son go mining ..... once more [10 Sep 2008]
How best to avoid the ‘D-words’ [26 Aug 2008]
Bitter blow for pubs as more opt to call last orders [29 Jul 2008]
Apple’s dilemma resolved by falling pound [19 Jul 2008]
The Great Depression? [11 Jul 2008]
LSE podcasts [22 May 2008]
Tesco adds to contestability in digital downloads [16 Apr 2008]
Revision: Recessions [15 Apr 2008]
More to life than GDP? [8 Apr 2008]
Contestable Markets - Online Music [4 Apr 2008]
Depression watch: Food stamps a sign of recession? [1 Apr 2008]
Unintended consequences of the smoking ban [9 Feb 2008]

ECONOMICS TEACHER RESOURCE NEWSLETTER

Join over 6,000 other Economics Teachers in the UK and around the world who receive the tutor2u regular Economics Resource Email Newsletter. Get special offers, first news of latest resources, teaching ideas, conferences and workshops + loads of great ideas for teaching economics from our blog authors.