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OCR A2 Economics Unit F585 Summer 2013 - Estonia

Available from 27 March: our comprehensive support guide for OCR A2 Economics Unti F585 (The Global Economy) for Summer 2013


T-Shirts and consumer choice

Tuesday, May 14, 2013

Firstly, I hope the first AS exam went well, whether that was macro (OCR), micro, and whether for the first time or a retake. I also hope that in amongst the revision you’re in the market for a more random blogpost…

This one’s a topic on which Paul Ormerod would have something to say. On NPR’s Planet Money radio show/podcast, they’re launching a T-shirt, and using this as a stimulus for a whole set of reporting on its genesis, from cotton subsidies to its design. The latest podcast investigated the colour of their T-shirts. “What’s the economics in that?”, I hear you cry…

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Unit 1 Micro: Information Failure - Fraudulent Selling

Thursday, April 25, 2013

Here is one of the most blatant examples of fraudulent miss-selling one might ever come across.  A UK businessman has been convicted of three counts of fraud over the sale of bogus bomb detectors - their use in Iraq may have cost many lives - read this article 

Fake bomb detectors 'destroyed lives'

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Unit 1 Micro: Evaluating Government Intervention - Alcohol Pricing

Sunday, April 07, 2013

AS Micro students will be gearing themselves up for a key period of intensive revision over the coming days and weeks. For most, being able to analyse and evaluate government intervention in markets is crucial to scoring well in exam questions and reaching those top grades.

Evaluation is not a skill that can be learnt overnight. It requires plenty of attempts to get the evaluative style and approach working well.

BTW, if you are revising market failure I highly recommend Matt Smith's Scoop.It Board - full of great applied examples on this big area for the Unit 1 economics exam! Click here to view it

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Unit 1 Micro: Taxing Calories in Soft Drinks

Friday, April 05, 2013


A tax on the calories contained in soft drinks is around 6% more effective at reducing obesity than a general tax on soft drinks – but the effect is only a drop in people’s weight of around 1.6 pounds per year. These are the findings of research by Wei Xiao, to be presented at the Royal Economic Society’s 2013 annual conference.

The study analyses the buying patterns of 10,000 American households by looking at data on soft drink purchases from supermarket scanners. Based on the calorie content of soft drinks and the medically accepted view that an intake of 6.614 calories leads to a gain in weight of 1 gram, the author simulates the effectiveness of various soft drink tax policies on people’s weight.

The research suggests that a tax that targets the calorie content will be more effective than a universal tax on soft drinks – as some soft drinks are healthier than others. But the author admits that ‘although an obesity tax on soft drinks can cause weight reduction, the effect is small’, adding that even without any dietary changes, ‘a human’s weight can change in the region of one pound in a day’.

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The Tutor2u Red Nose Day Challenge

Tuesday, March 12, 2013

Schools and College up and down the country are preparing for all sorts of different activities for the Comic Relief Red Nose Day this Friday (15th March).  Are you doing anything with your class?

Here is a ready-made Powerpoint game to run for approximately 20 to 25 minutes in your class this Friday.  Whilst being a fun, team-based challenge, the multi-choice questions are all about facts and figures related to the causes that Comic Relief are attempting to support.  As such, the information contained within the game should prove a useful stimulus for discussion within your class about the causes of poverty in Africa, as well as alcohol-abuse and other social issues within the UK.  It could also prove a useful tool with discussing why these problems exist and what government solutions could be implemented (as well as asking why they haven't already been put in place!).

Click on this link to go to the Powerpoint file that contains the game.

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Taxing fizzy drinks? The Obesity Battle

Monday, February 18, 2013

The subject of obesity is an increasingly important topic in the study of market failure. Its consequences are severe and go right to the heart of the ‘inefficient allocation of resources’ economic concept of market failure. Overconsumption of a number of demerit goods are one of the many causes of this growing epidemic and worrying trends and statistics can be found here with this BBC video clip also providing a useful overview on the facts behind global obesity. The UK is one of the most obese nations in the world with about a quarter of adults classed as obese and that figure is predicted to doubly by 2050.


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Paul Ormerod: Meat and potato pies and the Nobel Prize in economics

Thursday, January 10, 2013

Tragedy struck at a mid-week game played during the holiday season in Football League Division Two.   The pies ran out in the home supporters’ bar.   The incident may seem trivial to those not involved.  Yet it illustrates some important themes in economics, which have even gained their inventors the Nobel Prize.

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Unit 1 Micro: Information Failure in Cosmetic Surgery

Thursday, January 03, 2013

Hard sell and low standard - a new report on the UK cosmetic industry has found deep-rooted problems in the selling of plastic surgery services and highlights class market failure issues of miss-selling and information failures. Many vulnerable consumers complain of being pressured into surgery and the report argues that some providers use cut-price and time-limited deals to sell cosmetic treatments in a similar way to the flogging of double-glazing. Free consultations also seen to cause consumers to feel pressurized into having surgery. The review, led by the medical director of the NHS, Sir Bruce Keogh, was set up because of the safety scare involving breast implants made by the French firm, PIP.

Here are some news videos on this controversial issue - it is a fast growing market but one with huge risks for those with cosmetic needs and wants.

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Unit 1 Micro: Key Term Glossary - Markets and Market Failure

Wednesday, January 02, 2013

An updated glossary of key terms for the Unit 1 Economics paper

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econoMAX - Educating Girls Worldwide

Tuesday, January 01, 2013

Liz Veal (Editor of econoMAX) writes: Here in the UK we take for granted our education – my daughters have the same educational opportunities as my son; my sisters and I had the same chances as my brother. Education for all, irrespective of gender, is highly valued in our society and we are well-aware of the private and external benefits of education. In economics, we teach that the market would fail to provide enough education as it would be under-consumed because of the extra benefits to society that private individuals do not appreciate. This information failure is overcome with public sector provision of education, compulsory by law until aged 16.

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Unit 1 Micro: Markets and Market Failure Concept Glossary

Monday, December 10, 2012

An A-Z glossary for the Unit 1 Micro course

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Waseela-e-Taleem in Pakistan - showing how education is an example of a merit good

Monday, November 12, 2012

I'm sure you don't have any problems convincing your students that education is a merit good/service.  Every so often, however, it may be difficult for young people in the UK, aspirational and aiming high, to see how their own learning impacts so positively upon the wider society.  Although we constantly debate the quality of education in the UK and strive to improve, many young people will take opportunities to access schools and colleges for granted - perhaps arguing about local differences and the cost of higher education but rarely about actual access to basic education.  With such relatively high levels of literacy and numeracy amongst British youngsters it is difficult for them to imagine a society where this is not the norm.  The Waseela-e-Taleem initiative in Pakistan, however, could prove a useful example of how government intervention into education is about more than just the structure of assessment and paying teachers - but a country's drive to improve access to basic education and shift its economic as well its political and sociological prospects.

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Unit 1 Micro: Scoop-It on Market Failure and Intervention

Sunday, November 11, 2012

Here is a terrific example from Matt Smith of how to use Scoop-It to curate lots of useful examples of market failures and associated interventions. Click here  for Matt's Scoop-It on Market Failure

Unit 1 Micro: Denmark Drops the High Fat Food Tax

The Danish government has opted to bring to an end a policy intervention  designed to curb consumption of high fat foods. The measure - introduced in the autumn of 2011  - added £1.50 per kilo of saturated fats in a product but the experiment will end because of fears over inflated food prices and domestic jobs being put at risk. Food manufacturers complained of increased compliance costs and there was some evidence of a rise in cross-border shopping to avoid the tax. A proposed new tax on sugar has also been cancelled. 

Video: Fat tax introduced by Denmark 

The 2012 GCSE fiasco - are there parallels with the Banking crisis?

Friday, November 02, 2012

Now, tutor2U is an organisation dedicated to supporting and building communities for teachers and lecturers.  So, if I post a blog that criticises the report  released today by Ofqual which suggests that some teachers over-graded coursework (particularly in English) during this summer's GCSE assessments you might accuse me of bias.  To paraphrase Jeremy Clarkson: "You would say that - you drive a Citroen Picasso."  However, in my never-ending pursuit of trying to find examples that resonate with young students of economics, is it possible to draw parallels with what happened during the GCSE assessment this year, and the mistakes made within the banking industry that lead to the current recession?

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Civil Service on the WCM line

Thursday, October 11, 2012

Assessment failures were 'clearly responsibility of officials and not ministers', Philip Rutnam tells former transport secretary

Further material from Tomorrow's Guardian on the West Coast Mainline Franchise  troubles, which can be added to Jonny Clark's article from last week. 

If the Department of Transport is too incompetent to run a supervised franchised system, how viable is the alternative of a fully nationalised system?


Market Failure - Child Obesity

Wednesday, September 26, 2012


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Unit 4 Macro: Micro-insurance and development

Saturday, September 15, 2012

Micro insurance is a growing sector within developing country finance. The number of people covered by micro-insurance has increased almost 6.5 fold in five years, reaching nearly 500 million worldwide, with China and India leading the charge. Micro-insurance attempts to protect poor people against risks arising from accidents, illness, a death in the family or the damage caused by natural disasters - in exchange for insurance premium payments tailored to their needs, income and level of risk.

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Unit 1 Micro: Market Failure Glossary

Monday, August 27, 2012

This blog provides a glossary of many key market failure terms

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Unit 3 Micro: High Profit from Pay Day Loans

Tuesday, July 10, 2012

The pay-day loan boom is a symptom of more than three decades of financialization in the UK economy. Households and also some businesses are using the loans made available by companies such as Wonga. But borrowing from them involves astronomical rates of interest on an annualised percentage basis. In this clip we see how pay day loan businesses are becoming an ever more frequent sight on our high streets - but are tehey targeting the poorest and most vulnerable in society? Should regulators get tougher on them? Are they a sign of these difficult times?

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Environmental Economics - Earthrise Case Studies

Saturday, July 07, 2012

The Earthrise series from Al Jazeerah news provides some super short case studies relevant to AS and A2 economics courses that cover environmental market failures, innovations in government interventions and many vivid examples of threats to sustainable growth and development for many countries around the world.

Our Storify series below provides a regularly updated selection of news videos from the Earthrise series.

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Environmental Economics: Natural Capital

Friday, July 06, 2012

There is growing interest among policy makers about the importance of protecting and enhancing natural capital to support sustainable growth and development. I have put together a selection of recent news video resources on natural capital that might be useful for students and teachers who are new to the idea and who might want to look at it as part of their study of environmental and development economics.

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Unit 3 Micro: Glaxo SmithKline fined $3 billion for off-label marketing

Tuesday, July 03, 2012

The scale of the fine is staggering, Glaxo SmithKline has been found guilty of off-label marketing - an illegal strategy - GSK targeted the antidepressant Paxil at patients under age 18 when it was approved only for adults, and promoted the drug Wellbutrin for uses it was not approved for, including weight loss and treatment of sexual dysfunction

This is corporate irresponsibility on a grand scale as this new report makes clear.

Guardian: GlaxoSmithKline fined $3bn for healthcare fraud

Daily Mail: GlaxoSmithKline to pay $3billion fine after pleading guilty to healthcare fraud - the biggest in U.S. history

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Behavioural Economics: Compulsory Breathalysers

Monday, July 02, 2012

Alcohol-related accidents are the leading cause of death and serious injury for victims of car crashes in France and the government has decided to introduce a strong behavioural nudge by making it compulsory for every car to have a portable breathalyser kit in their vehicles or risk a fine. This applies to every vehicle including those driven by tourists. Vehicle owners will have until November 2012 to get used to it before the fines are imposed.

Having a breathalyser in the glove box or on the front passenger seat might well be an effective reminder for people before they turn on the ignition. Reminders of our mortality and/or our morality can often prime us to make safer, better choices. I applaud the French government for introducing this new law. All motorists must also have with them a high-visibility safety vest and a warning triangle.

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Behavioural Economics: Smoking Kids

Saturday, June 23, 2012

Here is an innovative advert from Ogilvy Asia emphasising a behavioural economic idea that reminding yourself of the consequences of a choice can often be a strong deterrent or lever to sustain a change of lifestyle.

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Unit 1 Micro: Asymmetric Information

Saturday, May 12, 2012

For markets to work, there needs to be symmetric information i.e. consumers and producers have the same level of knowledge about the products, and they know everything there is to know about them. Asymmetric information occurs when somebody knows more than somebody else in the market. This can make it difficult for the two people to do business together. This is an example of information failure in a market

 

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Unit 1 Micro: De-Merit Goods

This is a revision blog on the concept of de-merit goods

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Unit 1 Micro: Climate Change Policies - Finding the Right Mix

Monday, April 30, 2012

There are many different market failures when it comes to understanding some of the key environmental problems and challenges of the age. Addressing, attacking and correcting for complex and multiple market failures requires pointing to different policy instruments / interventions. Together can they make a sizeable difference to consumer and business behaviour and lead us away from a “business as usual” approach?

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Unit 1 Micro: Ban on cigarette display advertising

Friday, April 13, 2012

In a fresh move to reduce consumption of cigarettes, legislation has come in force banning the displays of cigarettes for sale in large retail stores. The display ban will apply to shops of more than 280 sq m (3,014 sq ft). Newsagents and small stores can display cigarettes until 2015, giving them time to refit shelves and cabinets.. It is part of the armoury of interventions that have been tried over the years to change consumer behavioural - from real terms increases in cigarette taxes to bans on advertising and ever-stronger advertising and health campaigns. The focus of the ban is to influence younger smokers by removing cigarettes from point of sale display - will it be effective?

This news report below from Al Zajeerah looks at the new measure

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Unit 1 Micro: Market Failure in Private Health Care

Sunday, April 08, 2012

The supply of health care in the UK is an important economic, social and political issue. Demand for health care treatments grows year by year as the population expands, ages and as incomes rise. For millions of people private health care is regarded as a necessity even though the NHS provides a vast range of services free at the point of use. Treatments such as cosmetic surgery, hand surgery, laser eye treatment, physiotherapy, weight loss services and hip and knee replacements are offered by a range of private sector providers in addition to state health care facilities.

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