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Essential AS & A2 Economics CPD Course


Revision Quiz: AS Economics: Public & Merit Goods (1)

Monday, April 22, 2013

This revision quiz focuses on public and merit goods.

Launch Revision Quiz: AS Economics: Public & Merit Goods (1)

Onze helden zijn terug! Our heroes are back!

Friday, April 19, 2013

The Rijksmuseum in Amsterdam has reopened its doors to the public after a 10 year closure for rebuilding. It's most famous exhibit is "Nachten Watchen"  or "The Night Watch" by RembrandtThis short clip Onze helden zijn terug! celebrates the rejuvenation of The Museum.

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Unit 1 Micro: Evaluating Government Intervention - Alcohol Pricing

Sunday, April 07, 2013

AS Micro students will be gearing themselves up for a key period of intensive revision over the coming days and weeks. For most, being able to analyse and evaluate government intervention in markets is crucial to scoring well in exam questions and reaching those top grades.

Evaluation is not a skill that can be learnt overnight. It requires plenty of attempts to get the evaluative style and approach working well.

BTW, if you are revising market failure I highly recommend Matt Smith's Scoop.It Board - full of great applied examples on this big area for the Unit 1 economics exam! Click here to view it

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Unit 1 Micro: Taxing Calories in Soft Drinks

Friday, April 05, 2013


A tax on the calories contained in soft drinks is around 6% more effective at reducing obesity than a general tax on soft drinks – but the effect is only a drop in people’s weight of around 1.6 pounds per year. These are the findings of research by Wei Xiao, to be presented at the Royal Economic Society’s 2013 annual conference.

The study analyses the buying patterns of 10,000 American households by looking at data on soft drink purchases from supermarket scanners. Based on the calorie content of soft drinks and the medically accepted view that an intake of 6.614 calories leads to a gain in weight of 1 gram, the author simulates the effectiveness of various soft drink tax policies on people’s weight.

The research suggests that a tax that targets the calorie content will be more effective than a universal tax on soft drinks – as some soft drinks are healthier than others. But the author admits that ‘although an obesity tax on soft drinks can cause weight reduction, the effect is small’, adding that even without any dietary changes, ‘a human’s weight can change in the region of one pound in a day’.

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The Tutor2u Red Nose Day Challenge

Tuesday, March 12, 2013

Schools and College up and down the country are preparing for all sorts of different activities for the Comic Relief Red Nose Day this Friday (15th March).  Are you doing anything with your class?

Here is a ready-made Powerpoint game to run for approximately 20 to 25 minutes in your class this Friday.  Whilst being a fun, team-based challenge, the multi-choice questions are all about facts and figures related to the causes that Comic Relief are attempting to support.  As such, the information contained within the game should prove a useful stimulus for discussion within your class about the causes of poverty in Africa, as well as alcohol-abuse and other social issues within the UK.  It could also prove a useful tool with discussing why these problems exist and what government solutions could be implemented (as well as asking why they haven't already been put in place!).

Click on this link to go to the Powerpoint file that contains the game.

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Taxing fizzy drinks? The Obesity Battle

Monday, February 18, 2013

The subject of obesity is an increasingly important topic in the study of market failure. Its consequences are severe and go right to the heart of the ‘inefficient allocation of resources’ economic concept of market failure. Overconsumption of a number of demerit goods are one of the many causes of this growing epidemic and worrying trends and statistics can be found here with this BBC video clip also providing a useful overview on the facts behind global obesity. The UK is one of the most obese nations in the world with about a quarter of adults classed as obese and that figure is predicted to doubly by 2050.


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Unit 1 Micro: Information Failure in Cosmetic Surgery

Thursday, January 03, 2013

Hard sell and low standard - a new report on the UK cosmetic industry has found deep-rooted problems in the selling of plastic surgery services and highlights class market failure issues of miss-selling and information failures. Many vulnerable consumers complain of being pressured into surgery and the report argues that some providers use cut-price and time-limited deals to sell cosmetic treatments in a similar way to the flogging of double-glazing. Free consultations also seen to cause consumers to feel pressurized into having surgery. The review, led by the medical director of the NHS, Sir Bruce Keogh, was set up because of the safety scare involving breast implants made by the French firm, PIP.

Here are some news videos on this controversial issue - it is a fast growing market but one with huge risks for those with cosmetic needs and wants.

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Imperfect Information - obesity caused by the same problem as debt!

Wednesday, January 02, 2013

Given that the increasing concern over obesity (and it's knock-on issues) are fairly prevalent in the news at the moment I thought this article from the Independent may be of interest.  The reporter is linking the causes of obesity and debt together - suggesting that our big problem as an animal is that we don't like to think about the future.  I thought that it was an interesting link, not least because we probably all know that its true! It further illustrates the problem of imperfect information and our inability to consume products that benefit us in the long-run (e.g. pensions) and over-consume those products that we know are not good for us (e.g. 90% of what you have consumed over the last two weeks).

Happy New Year to all Tutor2u blog readers.

Unit 1 Micro: Key Term Glossary - Markets and Market Failure

An updated glossary of key terms for the Unit 1 Economics paper

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econoMAX - Educating Girls Worldwide

Tuesday, January 01, 2013

Liz Veal (Editor of econoMAX) writes: Here in the UK we take for granted our education – my daughters have the same educational opportunities as my son; my sisters and I had the same chances as my brother. Education for all, irrespective of gender, is highly valued in our society and we are well-aware of the private and external benefits of education. In economics, we teach that the market would fail to provide enough education as it would be under-consumed because of the extra benefits to society that private individuals do not appreciate. This information failure is overcome with public sector provision of education, compulsory by law until aged 16.

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Unit 1 Micro: Markets and Market Failure Concept Glossary

Monday, December 10, 2012

An A-Z glossary for the Unit 1 Micro course

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The Nutella Tax - a tax on negative externalities

Tuesday, November 13, 2012

Those of you who felt angry or let down by the recent proposals for a  Pasty Tax, or those that have been imposed on static caravans or toasties (turning the mighty Subway in to a new lobbying organisation) in the UK should spare a thought for the poor French citizens who are potentially about to have a new surcharge placed upon Nutella - that famous hazelnut and chocolate spread.

Unlike the previously mentioned British taxes, which were imposed or proposed to generate revenue or close apparent loopholes, this tax has been put forward for market failure reasons.  The tax, of course, is not directly on the brand but upon one of its main ingredients - palm oil.  The proposed increase by the French government is nearly 300%.  The French are arguing that palm oil is a product with negative externalities - poor for the health of its consumers and a large burden on the health system.  There is also a claim that the high production of palm oil in South East Asia has resulted in large-scale deforestation.

Read a short article on the issue at the Huffington Post.  The cost of your morning crepe in Brittany may be about to increase!

Waseela-e-Taleem in Pakistan - showing how education is an example of a merit good

Monday, November 12, 2012

I'm sure you don't have any problems convincing your students that education is a merit good/service.  Every so often, however, it may be difficult for young people in the UK, aspirational and aiming high, to see how their own learning impacts so positively upon the wider society.  Although we constantly debate the quality of education in the UK and strive to improve, many young people will take opportunities to access schools and colleges for granted - perhaps arguing about local differences and the cost of higher education but rarely about actual access to basic education.  With such relatively high levels of literacy and numeracy amongst British youngsters it is difficult for them to imagine a society where this is not the norm.  The Waseela-e-Taleem initiative in Pakistan, however, could prove a useful example of how government intervention into education is about more than just the structure of assessment and paying teachers - but a country's drive to improve access to basic education and shift its economic as well its political and sociological prospects.

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Unit 1 Micro: Scoop-It on Market Failure and Intervention

Sunday, November 11, 2012

Here is a terrific example from Matt Smith of how to use Scoop-It to curate lots of useful examples of market failures and associated interventions. Click here  for Matt's Scoop-It on Market Failure

Unit 1 Micro: Denmark Drops the High Fat Food Tax

The Danish government has opted to bring to an end a policy intervention  designed to curb consumption of high fat foods. The measure - introduced in the autumn of 2011  - added £1.50 per kilo of saturated fats in a product but the experiment will end because of fears over inflated food prices and domestic jobs being put at risk. Food manufacturers complained of increased compliance costs and there was some evidence of a rise in cross-border shopping to avoid the tax. A proposed new tax on sugar has also been cancelled. 

Video: Fat tax introduced by Denmark 

National Stress Awareness Day

Wednesday, November 07, 2012

You may have been too busy to notice but today has been National Stress Awareness Day.  This comes just a few days after Ed Milliband's speech about the taboo of Mental Health and how it impacts upon people's lives.  If you haven't done so recently, do check out the World Health Organisation 's website which has lots of data on the prevalence of mental health issues around the world with the most startling facts being that 1 in 4 people around the world suffer from mental health issues at some point in their lifetime affecting as many as 450 million people.

And yet, when was the last time you used this as an example of labour market failure or poor economic performance?

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Using McDonald’s as an example - I’m loving it

Sunday, October 21, 2012

I was told off this week by my students for using McDonald's as an example to illustrate my point yet again.  In fact it was the second week on the trot that I was reprimanded as they told me previously that I was always peppering my conversation with Latin phrases "'cos it makes you sound more clever."

"No I don't," I replied - I've told my students a million times not to exaggerate.  The offending example came as I was attempting to explain how fatty foods (especially those from the exalted temple of the Golden Arches) were a demerit good.  I thought about it for a little while and realised that two weeks ago I'd told them about the use of 'stars' to motivate McDonald's staff and their extensive training programmes when we discussed labour productivity.  I'd also mentioned them when we discussed possible issues relating to economies of scale and the fact that a homogenised world can lead to less choice (a weak argument in their view - a McDonald's in every town sounded like a wonderful idea) and discussed the use of persuasive advertising as an example of non-price competition.  They were right, I seemed to be talking about McDonald's all the time - and I'm a vegetarian!

"Mea culpa," I confessed.

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Are Tattoos an example of a Demerit Good?

Tuesday, October 16, 2012

Listen, I'm an old curmudgeon.  I don't wear patches on my jacket elbows nor do I wear corduroy trousers but that's because I don't like newfangled things.  So when I said to my students today that I think that tattoos may be an example of a demerit good they responded with "well, you would say that, wouldn't you!"

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Some very revealing data from the Department for Transport

Monday, October 15, 2012

Well done to Olivia- my only student to get today's 'starter answer' of 13 pence correct. This is the subsidy per passenger mile for Southeastern, our local train franchise. Read on to find out more details about these stats, and the figures for your local trains...

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Alcohol as an example of a de-merit good

Sunday, September 30, 2012

You might find this news report from KL.FM  (a radio station in King's Lynn) about the self-regulated sales of 'strong booze' in Ipswich an excellent example of a policy to deal with de-merit goods.  Alcohol is a prime example of a de-merit good and a common student response regarding government policies to reduce its consumption often centres around the use of taxation and age-based prohibition.  A good evaluative answer to questions relating to government policy would mention the fact that alcohol remains a popular product despite its obvious issues and might also discuss how the over-consumption of alcohol could be linked to something more cultural (compared to, say, France) - hence the need for something a little more creative than blanket bans or high duties.  I would want to ask my students questions such as 'what are the costs to society' mentioned within the report and why might the targeting of high-strength alcoholic drinks be a more affective policy then banning sales of all alcohol?

Market Failure - Child Obesity

Wednesday, September 26, 2012


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Unit 1 Micro: Market Failure Glossary

Monday, August 27, 2012

This blog provides a glossary of many key market failure terms

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Unit 1 Micro: Recycling and Reusing Electrical Waste

Tuesday, July 17, 2012

The European Union is bringing in tough new laws covering the collection and recycling of the growing mountain of electrical waste - also known as e-waste. From 2016 - for every hundred tonnes of electrical items put on the market during the previous three years member countries will have to collect and recycle 45 tonnes of e-waste. The EU directive provides an opportunity for businesses that can recycle and reuse electrical products and their many component parts - the high global prices for essential raw materials gives added impetus to the challenge to tackle the e-waste problem. This news video also looks at entrepreneurial activity in recycling waste in India.

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Environmental Economics - Earthrise Case Studies

Saturday, July 07, 2012

The Earthrise series from Al Jazeerah news provides some super short case studies relevant to AS and A2 economics courses that cover environmental market failures, innovations in government interventions and many vivid examples of threats to sustainable growth and development for many countries around the world.

Our Storify series below provides a regularly updated selection of news videos from the Earthrise series.

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Behavioural Economics: Smoking Kids

Saturday, June 23, 2012

Here is an innovative advert from Ogilvy Asia emphasising a behavioural economic idea that reminding yourself of the consequences of a choice can often be a strong deterrent or lever to sustain a change of lifestyle.

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Unit 1 Micro: De-Merit Goods

Saturday, May 12, 2012

This is a revision blog on the concept of de-merit goods

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Unit 1 Micro: Public Bads

A public bad is the opposite of a public good – it provides disutility or dis-satisfaction to people when consumed and therefore reduces our economic welfare.

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Unit 1 Micro: Market Failure in Private Health Care

Sunday, April 08, 2012

The supply of health care in the UK is an important economic, social and political issue. Demand for health care treatments grows year by year as the population expands, ages and as incomes rise. For millions of people private health care is regarded as a necessity even though the NHS provides a vast range of services free at the point of use. Treatments such as cosmetic surgery, hand surgery, laser eye treatment, physiotherapy, weight loss services and hip and knee replacements are offered by a range of private sector providers in addition to state health care facilities.

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Minimum beer prices, May not be the solution for binge drinking.

Friday, March 23, 2012

Teresa May has copied Nicola Sturgeon’s proposals for minimum prices of alcohol which appeared in Scotland last year. Last year’s budget had significant increases in excise duties on stronger beer, lager and cider.

This resource from the Centre For Policy Studies may help pupils and teachers to evaluate different forms of government intervention and their effectiveness.

Unit 1 Micro: Unintended Consequences of the Smoking Ban

Friday, March 09, 2012

Here is an example of the law of unintended consequences where unlikely side-effect is a thoroughly welcome positive spillover effect. Researchers are finding that the number of premature births and exceptionally under-weight babies in Scotland is falling - watch this video - and then consider why this might be happening.

Scotland was the first country in the UK to ban smoking in public places, followed by Wales, Northern Ireland and England in 2007. Several years on, nearly one-in-five of mothers to be still smoke - how sad.

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