T-Shirts and consumer choice
Firstly, I hope the first AS exam went well, whether that was macro (OCR), micro, and whether for the first time or a retake. I also hope that in amongst the revision you’re in the market for a more random blogpost…
This one’s a topic on which Paul Ormerod would have something to say. On NPR’s Planet Money radio show/podcast, they’re launching a T-shirt, and using this as a stimulus for a whole set of reporting on its genesis, from cotton subsidies to its design. The latest podcast investigated the colour of their T-shirts. “What’s the economics in that?”, I hear you cry…
Unit 1 Micro: Yunus Calls for International Minimum Wage

In the wake of the terrible disaster in which the collapse of a factory building caused more than a thousand deaths, the Founder of the Grameen Bank Mohammad Yunus argues here the case for an international minimum wage in the garment industry and a small price premium to establish a Garment Workers Welfare Trust in Bangladesh.
"I propose that foreign buyers jointly fix a minimum international wage for the industry. This might be about 50 cents an hour, twice the level typically found in Bangladesh. This minimum wage would be an integral part of reforming the industry, which would help to prevent future tragedies. We have to make international companies understand that while the workers are physically in Bangladesh, they are contributing their labour to the businesses: they are stakeholders. Physical separation should not be grounds to ignore the wellbeing of this labour."
There is of micro and macroeconomics in this piece not least the question of price sensitivity of consumers in rich nations.
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Unit 1 Micro: Selection of Revision Presentations
Here are some streamed revision presentations for unit 1 microeconomics
read more...»Unit 1 Micro: Buffer Stocks (Revision)
A revision presentation on buffer stocks as a form of intervention in markets where prices, revenues and producer profits are volatile
read more...»Unit 1 Micro: Price Mechanism in Action (Revision)
Here is a revision presentation from our November 2012 AS Micro Revision Workshop programme covering aspects of the price mechanism, price volatility and inter-relationships between different markets. The presentation can be downloaded.
read more...»Onze helden zijn terug! Our heroes are back!

Revision Quiz: AS Economics: Income & Cross Elasticity of Demand (1)
More questions on income and cross elasticity of demand here.
Launch: Revision Quiz: AS Economics: Income & Cross Elasticity of Demand (1)
Revision Quiz: AS Economics: Price Elasticity of Demand (1)
The basics of price elasticity of demand are covered in this revision quiz.
Launch: Revision Quiz: AS Economics: Price Elasticity of Demand (1)
Revision Quiz: AS Economics: Supply & Demand (1)
10 revision questions here (MCQs) on the basics of supply and demand.
Launch Revision Quiz: AS Economics: Supply & Demand (1)
Economics at the Movies - Promised Land
Here is another film to add to our collection of films with an economic dimension. Promised Land from Oscar-nominated director Gus Van Sant stars Matt Damon and is an anti-corporate thriller that centers on the controversial natural gas process of fracking.
read more...»Unit 1 Micro: Evaluating Government Intervention - Alcohol Pricing
AS Micro students will be gearing themselves up for a key period of intensive revision over the coming days and weeks. For most, being able to analyse and evaluate government intervention in markets is crucial to scoring well in exam questions and reaching those top grades.
Evaluation is not a skill that can be learnt overnight. It requires plenty of attempts to get the evaluative style and approach working well.
BTW, if you are revising market failure I highly recommend Matt Smith's Scoop.It Board - full of great applied examples on this big area for the Unit 1 economics exam! Click here to view it read more...»Happy birthday VAT! 40 years old this month

On April Fools day, 1973 VAT was introduced in the UK replacing the purchase tax, which was charged at different rates according to the luxuriousness of an item. The idea was for it to be a straightforward low flat rate of 10% levied on most goods and services so easy to apply and cheap to collect as it's the business' responsibility to collect the tax. However, according to this Guardian article VAT "has become increasingly complex, with exemptions for everything from children's clothes to Jaffa Cakes."
There have been some interesting VAT appeals from those firms seeking to have their products zero rated ie not subject to VAT. Back in 1991, a tribunal decided Jaffa cakes were indeed cakes and not biscuits and therefore not liable for VAT (why cakes should get such special treatment is anyone's guess!). Most food is VAT-exempt however beverages are not and so it was for Innocent smoothies in 2010 when it was ruled that they too, were to be subject to this tax. Nonetheless VAT is now the government's third largest source of revenue after income tax and national insurance, raising over £100 billion last year.
Unit 1 Micro: Taxing Calories in Soft Drinks

A tax on the calories contained in soft drinks is around 6% more effective at reducing obesity than a general tax on soft drinks – but the effect is only a drop in people’s weight of around 1.6 pounds per year. These are the findings of research by Wei Xiao, to be presented at the Royal Economic Society’s 2013 annual conference.
The study analyses the buying patterns of 10,000 American households by looking at data on soft drink purchases from supermarket scanners. Based on the calorie content of soft drinks and the medically accepted view that an intake of 6.614 calories leads to a gain in weight of 1 gram, the author simulates the effectiveness of various soft drink tax policies on people’s weight.
The research suggests that a tax that targets the calorie content will be more effective than a universal tax on soft drinks – as some soft drinks are healthier than others. But the author admits that ‘although an obesity tax on soft drinks can cause weight reduction, the effect is small’, adding that even without any dietary changes, ‘a human’s weight can change in the region of one pound in a day’.
Unit 1 Micro: Falling Car Use among Younger Drivers

The number of young people taking driving tests in UK has dropped a fifth in the past five years - that is a reduction of over 200,000 people having lessons and then taking their driving exam. According to data from the RAC there are significantly fewer young men with a driving licence today, down 14% compared with mid-1990s. What factors might explain the decline in demand for car use among this age group?
read more...»Unit 1 Micro: Video Examples of the Division of Labour
We will put together some visual resources here on the division of labour in action! Click below to access them.
read more...»Unit 3 Micro: Samsung surges ahead in global smartphone sales
Unit 3 Micro: Major tea exporters consider a new cartel
This is potentially an important development in a key consumer industry - can major tea exporters successfully manage the world price of tea in the form of an international cartel? What are the conditions required for cartels to be successful? When do international price agreements break down? Can you think of some of the benefits and costs of such a scheme from the point of view of different stakeholders?
Links to follow:
Tea cartel formed by leading producer nations (BBC news)
World tea producers may brew up higher tea prices (Telegraph Australia)
Unit 1 Micro: E-Bikes on Track for Surge in Demand
Cycling is a boom sport at the moment. The numbers of people active in on-road and off-road cycling continues to grow and sales of products such as turbo trainers that allow enthusiasts to train at home when the weather is inclement are also moving into a higher gear.
Here is a story of innovation, German manufacturing excellence, joint ventures and the commercial returns from people's desire to become more active. Electric-powered bicycles (e-bikes) are being built with the help of the multinational firm Daimler Benz. The bikes, which cost as much as $5,000, only help cyclists pedal if they want them to, but their motors can also effortlessly push up drivers to 45 kilo-metres per hour. A luxury product for now, but as economies of scale take effect, prices will fall and the product will become more affordable.
read more...»Unit 4 Macro: Fair Trade and Micro Finance - Spurs to Development?
Mark Austen writes on this essay title: Evaluate the impact that the micro-finance and Fair
Trade movements can have in supporting development in some of the world’s
poorest countries.
econoMAX - Will a minimum price for alcohol work?
Bill Morrison examines whether proposals for a minimum price for alcohol will work in the UK. The UK Government is looking to introduce a minimum price per unit for alcoholic drinks. The price muted is 45p which would make a relatively strong can of lager approximately £0.95. Currently a local supermarket is retailing a brand of lager containing 2.1 units per can at the equivalent of £0.75. Under the new legislation, should it come into force, the equivalent box of ten cans would have to be sold at a minimum of £9.46. More of which later. However, why do we need to introduce a minimum price for alcohol?
read more...»Unit 4 Macro: Land Grabs and Development
Land
Grabs have become an important and controversial issue
in development economics in recent years.
Unit 3 Micro: Why Lego is so popular and profitable
I really look forward to receiving my daily email from the Farnham Street Blog - over the last couple of years it has been a continuous stream of interesting ideas and links to thinking in business and behavioural economics. Today's article focused on the continued popularity of Lego bricks despite the loss of patents. Price anchoring, brilliant marketing, consumer perception, hard wiring into our brains the contextual value of a product ... the result is low price elasticity and the ability to raise price nearly every year! Here is the link
Unit 4 Macro: Fair Trade and Development

The Fair Trade movement now covers over 650 producer organisations in more than 60 countries
Paul Ormerod: Meat and potato pies and the Nobel Prize in economics
Tragedy struck at a mid-week game played during the holiday
season in Football League Division Two. The pies ran out in the home supporters’ bar. The incident may seem trivial to
those not involved. Yet it
illustrates some important themes in economics, which have even gained their
inventors the Nobel Prize.
Unit 1 Micro: Key Term Glossary - Markets and Market Failure
An updated glossary of key terms for the Unit 1 Economics paper
read more...»Unit 4 Macro: The Rise of Resource Nationalism
In many countries, resource nationalism has become more frequent in recent years, indeed it has been one of the key stories in 2012 as several countries have introduced new resource taxes, natural resource licence reviews and expropriation of assets from private sector companies. This Financial Times news video looks at the trends including resource nationalism within countries as provinces and regions look to exert great control on the revenues from oil, gas and mining projects.
See also: Economist: Foreigners beware - oil and mining in Indonesia
Resource insecurity: New report from Chatham House
Interactive resource: New political economy of natural resources
read more...»Unit 1 Micro: Rent Controls - Evaluating Government Intervention
Here is a streamed revision presentation on rent controls in the housing market - designed for AS micro students.
read more...»Unit 3 Micro: Market Power and Pricing Power
Here is a streamed version of a revision presentation on market power and pricing suitable for Unit 3 micro students
read more...»Unit 1 Micro: Markets and Market Failure Concept Glossary
An A-Z glossary for the Unit 1 Micro course
read more...»Revision for AS Economics Unit 1 (Micro)
If you are revising for your Unit 1 micro economics paper here are some revision resources to help you on your way:
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