Video case study - football shirt sponsorship under pressure
A cracking good video report on the challenges faced by football clubs who look to generate revenue from allowing firms to sponsor their shirts…
read more...»AIG ends Manchester United sponsorship deal
What are your personal experiences of the credit crunch? For a while, most of us have remained unaffected and watched the stories unfolding without much of a sense of involvement.
That’s all beginning to change now. You don’t have to be selling a house or running a business to notice how things are getting tough. I hope you aren’t affected by unemployment yet or live in a place where the High Street is sprouting lots of empty shop units.
read more...»Sponsoring a Premier League club shirt - a cursed marketing activity
An interesting, if slightly tongue-in-cheek, piece on the BBC website today questioning pointing out just how many of the main shirt sponsors of Premier League clubs have recently suffered from financial difficulties…
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