Video case study - football shirt sponsorship under pressure

Monday, May 25, 2009

A cracking good video report on the challenges faced by football clubs who look to generate revenue from allowing firms to sponsor their shirts…

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AIG ends Manchester United sponsorship deal

Friday, January 23, 2009

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What are your personal experiences of the credit crunch?  For a while, most of us have remained unaffected and watched the stories unfolding without much of a sense of involvement.

That’s all beginning to change now.  You don’t have to be selling a house or running a business to notice how things are getting tough.  I hope you aren’t affected by unemployment yet or live in a place where the High Street is sprouting lots of empty shop units.

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Sponsoring a Premier League club shirt - a cursed marketing activity

Saturday, September 20, 2008

An interesting, if slightly tongue-in-cheek, piece on the BBC website today questioning pointing out just how many of the main shirt sponsors of Premier League clubs have recently suffered from financial difficulties…

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