Can you guess - what is Britain’s fastest-growing sport?

Friday evening is approaching yet again.  And it turns out that by participating in my regular Friday exercise I’m taking part in Britain’s fastest-growing sport.  A sport that also claims to be “recession-proof”.

Will Advertising spending plunge if the economy gets worse?

I’m reminded by a recent article that ad-spending usually takes a dive when economic growth slows. Will it be any different this time? Usually, marketing spending is one of the first things companies decide to cut when faced with slowing sales.

Although the economic climate seems to be getting darker, some ad-men expect the knife to cut most deeply in 2009 rather than in 2008. This is mainly because three high spend events—America’s presidential election, the Olympics in Beijing and the European football championship—could add as much as 1% of additional growth to advertising expenditure, partially offsetting the damage from weakness in the world economy.

By contrast 2009 does not have big “quadrennial” political or sporting events, and so could be painful.