Tesco in Korea - a classic case study in international expansion
Sunday, September 06, 2009
A great article in The Sunday Times today examines the strategy behind the success of Tesco’s expansion in South Korea…
read more...»Sponsoring a Premier League club shirt - a cursed marketing activity
Saturday, September 20, 2008
An interesting, if slightly tongue-in-cheek, piece on the BBC website today questioning pointing out just how many of the main shirt sponsors of Premier League clubs have recently suffered from financial difficulties…
read more...»8megapixel cameraphones threaten the digital camera market
Wednesday, August 27, 2008
Which gadgets did you pack to take on holiday this year? Chances are you took both a mobile phone and a digital camera. However, a new product development from Samsung may mean that you digital camera will soon be redundant......
read more...»
Page 1 of 1 pages
