Standing room only - on Ryanair?

The undisputed kings of publicity are at it again.  The Telegraph is reporting a story in the Sun (an interesting decision in itself) that Ryanair is considering offering standing room options rather than seats on some of its flights.  Apparently it can increase the passenger capacity by up to 50% and reduce costs (unit costs per passenger?) by 20% by doing this.  A good example to use with students who might want to consider the +’s and -’s from various business perspectives…

Customer Service and Capacity Utilsation: Stenna Line versus Ryanair

There’s a nice competitive battle developing between a low-cost airline and a ferry company which could provide some interesting stimulus material for a lesson or two.

Business Strategy - BA plans merger with Iberia

We’ve used British Airways as a rich case study in our A2 Business Strategy workshops for a couple of years.  It looks like there will be plenty of scope to revisit the business in future workshops following today’s announcement…

Ryanair flies into the path of the economic storm

A dramatic opening line in an Guardian article suggests that bad news from Ryanair means that the “boom in European low-budget air travel has turned to bust”…

Have we reached the end of the low cost flying boom?

Its bank holiday weekend and ABTA estimate that almost 2 million people will be leaving the UK for an early summer break this weekend.  But as they board their aircraft, the soaring price of oil may mean that this weekend’s great getaway is one of the last boom periods for the leisure flying market.  Willie Walsh, CEO of British Airways certainly thinks so.

Ryanair advert grounded by the ASA

Once again, Ryanair has proved its ability to generate substantial publicity with a newspaper advert that was quickly banned by the Advertising Standards Authority.