Instore Takes a Pounding
Knowing what your customers want is key to the success of any business. This is particularly true for so called “pound” shops; their customers are focused on value and price.
The importance of this is perhaps reinforced by the tale of two retailers who operate within the value market. Poundland has gone from strength to strength, as shown in earlier blog articles, and is set to open at least 30 new stores over the next 12 months.
InStore, on the other hand decided that their customers should move upmarket - and replaced the familiar £-stretcher fascia with the less familiar InStore fascia.
Fixed-price retailing takes off in the UK
Another excellent piece on the changing nature of UK retailing - this time in the Independent - charts the rise of “fixed-price retailing"…
read more...»Video case study - Betterware proves resilient to the recession (again!)
The business news is full of reports on firm’s that are suffering (or worse) during the credit crunch. But as we’ve reported a few times recently (e.g. Poundland), there are many firms that positively thrive when consumers are minded to look for discounted or bargain products. A great example is Betterware - and this short video explains how Betterware has prospered through recessions several times before!
Download student worksheet (pdf) and video link
A tale of two retailers with contrasting fortunes in the slump
Two pieces of contrasting news from well-known retailers provide a telling insight into the effects of the economic slump…
read more...»Video case study - Poundland
Here is the first in a series of new support resources for business teachers who like to use short video clips as a starter or homework activity. This video clip focuses on the boom in business being experienced by discount retailer Poundland. Excellent for any lesson on the credit crunch, retailing or market positioning generally.
Download worksheet with student questions (includes link to video)
