A Microsoft Marketing Mishap

Sunday, September 20, 2009

There are many examples of disasters when it comes to international marketing.  Most are related to differences in language, or in some cases customs.  The latest example, from Microsoft, was perhaps more avoidable.

In a bid to promote their business products, Microsoft used the following image in a series of adverts in the US:

image

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A Devastating Blow for the Irish Economy

Thursday, January 08, 2009

Dell’s decision to close its manufacturing capacity in Limerick and transfer production to a low-cost location in Lodz in Poland will come as a severe blow to the Irish economy....

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