Providing What Customers Want?
Asda yesterday launched a new range of clothing under it’s well-established George label.
What’s unusual about that, you might ask.
Well the 13-piece range is “the UK’s first mainstream range of traditional Asian clothing” - not just for supermarket clothing, but for the big high street names.
read more...»Mapping The TV Market
The new Edexcel specifications introduce Market Mapping as a GCSE topic, and it is a great way of getting students to put forward their own views and then justifying them. It’s also a useful way of helping students to recognise that there are no concrete answers in business, and that their market map may not be the same as other students.
Of course students need to be familiar with the market being mapped. That usually means food (e.g. the crisp market, chocolate market), mobile phones, or TV. So this example from the Channel 4 website, which maps the channels that are considered competitors of E4, may prove to be useful.
