Snap, crackle and … crumbs? Are cereal boxes toast, now?

Sainsbury’s continue to seek ways to improve their green credentials, and to cut the amount of wasteful packaging on their goods. The Sunday Times reported that they introduced ‘milk-in-a-bag’ – polythene bags containing 2 litres of milk which can be transferred to a jug-style holder, and which have 75% less packaging than the rigid plastic bottles. Their next move has been to take some own-brand cereal out of cardboard boxes, and on Friday they introduced their own brand of Rice Pops in recyclable plastic packets similar to those used for crisps.

Kelloggs say they are considering doing the same, although Nestle have no plans to do so at present. A problem with the plastic bag for cereal is keeping it from being crushed either on the way to the supermarket or on the way home – but we manage to do this with packets of crisps, so presumably we can manage it for cereals as well. Reducing the volume of packaging is certainly to the advantage of the supermarkets, as it cuts the space used per pack in it’s delivery lorries so fewer lorries are needed, cutting both their costs and their carbon emissions.

Real men eat muesli

Researching the AQA GCSE Bus case study on Kelloggs tonight I spent a little time looking for new product developments in the cereal market.  By luck (aka Google) I came across something which I now realise I have missing these last few months.  The product?  Macho Muesli.

Kelloggs - AQA Case Study - Links to Useful Sites

Students preparing for the AQA GCSE Business A (3132) case study on Kelloggs are encouraged to undertake their own research on the business issues raised in the pre-release material.

In this blog entry, we are keeping a list of useful research material that you might like to share with your students.  If you find a source that is useful but not yet listed, please contribute it via the comments section below.

Kelloggs - Product Range Wildcard Quiz

Here is a fun starter activity you could use when preparing for the Kelloggs case study.

In this quiz there are eight products shown, with letters missing.  Can the students identify the correct product name?

Kelloggs Case Study Quiz

Here is a 15-question interactive MCQ quiz based on the AQA GCSE Business A (3132) pre-released case study on Kelloggs.

Click here to launch the interactive quiz

Kelloggs - Insights into the UK Cereals Market

The AQA GCSE Business Studies (3132) pre-release case study is on Kelloggs and the UK cereals market.  In this blog post, we take a look at some recent data that helps analyse the market.

Kelloggs Starter Quiz - Match the Products

Here is a quick interactive game that could be used as a starter exercise with GCSE Business students - particularly those preparing the Kelloggs Case Study (AQA Unit 3132).

Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising

This summer’s AQA GCSE (3132) case study focuses on Kelloggs, with a significant section on market segmentation and advertising.  A Kelloggs brand which has developed a reputation for successful TV advertising is Crunchy Nut Cornflakes.  Take a look at two great examples of these ads in action!