Are Cool Brands Really Cool?

The results are in, and according to CoolBrands this year’s coolest brands are....

These results throw up a number of interesting questions, not least about the use of the word “cool”.

It would be interesting to ask students to name their 20 “coolest” brands and see how many appear on both lists!

Q&A - What goes into the “marketing mix”?

The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product.

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Apple overtakes Google as the new King of Silicon Valley

A sharp boost in its share price since the launch of the 3G iPhone has seen the market value of Apple overtake its near neighbour Google…