Corporate and Functional objectives - how BMW uses the Mini brand

The modern, 21st century Mini may look rather different from the 1950’s original -

- but you can probably see the family resemblance there. There is an interesting article here about how BMW’s designers updated the new model by imagining how it might have looked if redesigned in 1969, 1979, 1989, and finally arriving at the 1999 remodelling which has been so very successful. The brand is being extended and the design features adapted in a range of product developments that range from the two-seater convertible shown at the top of this article to a four-door 4x4 cross-over model which will go into production this winter.

They’re Here! Our new Business Influence Card Game

They are here - tutor2u’s new Business Influence Cards!

This is a new teaching resource which can be used again and again in the business classroom.