Emerging Markets Case Study - Mothercare International Expansion
Its sometimes quite tricky finding well-resourced examples of international expansion - but this is a good one. Mothercare has quietly adopted a strategy of repositioning its group by focusing on expansion into emerging markets like India, Russia and China using its two “global brands” (Mothercare and Early Learning Centre). It has set itself an objective of opening at least 100 international stores every year, using the franchise model of operation.
This streamed revision presentation provides a collection of stimulus materials which students could use to discuss Mothercare’s strategy. I have brought together some materials from a variety of sources, including press cuttings, annual reports and analyst presentations.
Launch streamed presentation on Mothercare’s International Expansion Strategy
Rated: 
(5/5), based on 2 reviews
Luxury brands invest in India despite the global slowdown
Luxury brands are continuing to invest in expanding their sales in India despite the short-term economic downturn in a key emerging market…
read more...»Emerging Markets still have much to do to become good places to “do business”
The World Bank’s excellent Doing Business research programme has highlighted continued improvements in the environment for doing business around the world. However, many of the economies designated as emerging markets still seem to have a long way to catch up on the developed economies…
read more...»Ten reasons for UK businesses to invest in Brazil
Doing some research into emerging markets, we’ve come across this useful article by KPMG outlining ten reasons why UK business investments in Brazil are more likely to succeed. A good summary of the key opportunities for UK businesses in a main emerging market…
read more...»Video briefing - Doing Business in Brazil & Mexico
Two 10-minute videos from the UKTI provide really useful insights into the opportunities for UK businesses looking to trade with Brazil and Mexico…
read more...»BUSS4 Jan 2010 - Research Theme Issues - Emerging Markets
The research theme for students taking AQA A2 Business Studies Unit 4 (BUSS4) in January 2010 has been announced. The theme is...Emerging Markets.
read more...»
