AQA BUSS4 Section B Practice Question - Dyson

During 2002 and 2003, entrepreneur Sir James Dyson transferred all of his business’ manufacturing activities to factories located close to hsi firm’s main suppliers in Malaysia.  The decision resulted in the loss of over 800 jobs in the UK.  However, the research & development activities of the business remained in the UK along with sales and marketing functions supporting the growing global brand.  The decision seems to have paid off for Sir James.  He controls the bulk of shares in his main holding company, which is unquoted and highly profitable and his net worth is valued at more than £500m by rich list compilers.

To what extent should strategic decision-making be mainly determined by the interests of shareholders rather than the broader range of stakeholders.  Justify your answer with reference to Dyson or other businesses that you know. (40 marks).

Innovation & Protecting a Business Idea - Classroom Video

A huge hat tip to Angela Aldridge for suggesting this terrific short video clip on the process of invention and innovation at Dyson.  This has to be one of the most useful videos you’ll ever have as a lesson starter on product innovation....

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Dyson launches a new premium product

James Dyson is at it again - launching a desktop fan at a price that is almost ten times the average price of a standard blade-based fan…

Invest during a recession - the message from Sir James Dyson

An interesting two-minute clip from the excellent Jeff Randall Live on Sky News today.  Sir James Dyson reflects on the lessons he learned when he set up Dyson right in the middle of the last UK recession.