Strategy in the UK Recession - What 69 UK CEOs Did About It

There are some fascinating surveys coming out at the moment, and another one has just landed in my inbox from my former colleagues at PricewaterhouseCoopers.  This one - the UK Snapshot from the 13th Annual Global CEO Survey - is a fantastic research resource for students preparing for BUSS4 in June 2010 and January 2011.

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AQA BUSS4 Section B Practice Question - British Airways

Question 2: Cultural Resistance to Change

Willie Walsh, the combative CEO of British Airways, has faced significant industrial action as he implements a change programme designed to improve the competitiveness of the airline. To what extent do you agree that resistance to change is largely determined by the prevailing culture in an organisation?  Justify your answer with reference to British Airways and/or other businesses you know.  (40 marks).

AQA BUSS4 Section B Practice Question - Starbucks

Question 1: A Change of Leadership

Howard Schultz rejoined multinational coffee chain Starbucks as Chairman and CEO in 2008 after 8 years away from the business he had turned into a global brand. His aim in 2008 was to achieve a turnaround in the financial performance of Starbucks which many observers believed had grown too big and lost its innovative edge.  Do you think that a change of leadership can be relied upon to guarantee a significant improvement in performance?  Justify your answer with reference to Starbucks and/or other organisations you know. (40 marks).

Leadership sets the culture for a thriving retail brand

Wow - this article is just made for students who would appreciate an up-to-date, but definitely non-textbook example of how to use HRM effectively in a retail business…

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Business ethics - good news for IBM, Intel and M&S but not so good for Ryanair

Ryanair seem to have no difficulty in maintaining a high media presence, but the publication of an new ethical reputation survey doesn’t contain good news for Michael O’Leary and his team

Revision Presentation - Business Culture

Here is a revision presentation which looks at the role of business or corporate culture

Corporate culture: how a huge firm like Google tries to foster innovation

Hitting a couple of tough A2 concepts here: the idea of companies having a ‘culture’ and how deliberate steps are often taken to shape that culture: in this case, to try to prevent the breakdown of innovation.  This is often a classic ‘diseconomy of scale’ that hampers large organisations.

Australian expansion proves a move too far for Starbucks

Starbucks is a great example to use with students when it comes to illustrating the growth strategies of multinationals.  However, Starbucks has just announced that it is closing the majority of its stores in Australia…