Protecting a brand - global giants struggle to fight off the counterfeit fakers
Monday, August 31, 2009
A super video here from the BBC which examines the significant growth of counterfeit goods flooding markets in the European Union.” A huge issue for global luxury brands - but do consumers really care too much if they are able to buy good quality fakes at prices substantially below those of the original brands?
Page 1 of 1 pages
