Are Cool Brands Really Cool?
The results are in, and according to CoolBrands this year’s coolest brands are....
These results throw up a number of interesting questions, not least about the use of the word “cool”.
It would be interesting to ask students to name their 20 “coolest” brands and see how many appear on both lists!
read more...»Starter activity - Name that brand
With this starter activity, we get close - very close - to some distinctive brand logos. Can you identify the ten close-ups provided?
Download Name that Brand worksheet
Q&A - What is a brand name and what are the advantages of having a strong brand?
A student asks:
What is a brand name and what are the advantages of having a strong brand?
read more...»A Brand Extension Too Far?
Are you searching for that Christmas stocking filler that is just a little bit different? Would you like the fragrance of freshly chargrilled burger clinging to the festive atmosphere this year? Here’s just the gift idea for you then…
Here is the link to the promotional video for “Flame by BK”. Give the product a click a few times for some fun! Something tells me though this is a short-term product/brand extension. But you never know - it might catch on
Video case study - Yorkshire firms battle over trademark
Betty’s - an internationally-recognise brand - is taking on a much smaller business in a dispute over a trademark-protected product name. A great case study for the topic of “protecting a business idea”
Download worksheet and video link (pdf)
Browse our collection of video case studies
Protecting a business idea - Bratz hit by copyright damages
Whilst not strictly about protecting a start-up’s business idea, here is a good example of a company that has fallen foul of the protection offered by copyright laws…
read more...»New product development creates waves in the pool
If a new product comes onto the market and seems to deliver a 2% improvement in performance, would that be enough to create a storm of protest in a market?
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