Financial Ratio Practice Resource - Apple Inc

Saturday, February 27, 2010

We’ve been doing some work on Apple’s financials as part of our BUSS4 toolkit and we put this simple spreadsheet together which summarises the Apple Inc Income Statement and Balance Sheet for 2009 through to 2005. Figures are rounded to the nearest 0.1$bn and are drawn from the Apple SEC returns.  Some representation has been applied to make them easier for students to use.  The spreadsheet below has the data in one tab, with some basic accounting ratios on the next tab along.

Some interesting features of the numbers (aside from the stunning growth and profitabilty ratios).  No dividends paid, no debt, and a growing pile of cash.

Apple-Inc-Financials.xls

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Advertising spend for four global brands

Thursday, October 29, 2009

An interesting chart from the excellent Business Insider delves into company accounts data to see how much some global brands are spending on advertising…

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Are Cool Brands Really Cool?

Tuesday, September 29, 2009

The results are in, and according to CoolBrands this year’s coolest brands are....

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These results throw up a number of interesting questions, not least about the use of the word “cool”.

It would be interesting to ask students to name their 20 “coolest” brands and see how many appear on both lists!

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Is this a sensible strategic decision by Microsoft?

Sunday, February 15, 2009

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It seems like an odd decision - to launch a retail business in the depths of a global recession.  But that’s what Microsoft is planning…

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Apple overtakes Google as the new King of Silicon Valley

Friday, August 22, 2008

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A sharp boost in its share price since the launch of the 3G iPhone has seen the market value of Apple overtake its near neighbour Google…

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