Advertising spend for four global brands

An interesting chart from the excellent Business Insider delves into company accounts data to see how much some global brands are spending on advertising…

Are Cool Brands Really Cool?

The results are in, and according to CoolBrands this year’s coolest brands are....

These results throw up a number of interesting questions, not least about the use of the word “cool”.

It would be interesting to ask students to name their 20 “coolest” brands and see how many appear on both lists!

Is this a sensible strategic decision by Microsoft?

It seems like an odd decision - to launch a retail business in the depths of a global recession.  But that’s what Microsoft is planning…

Apple overtakes Google as the new King of Silicon Valley

A sharp boost in its share price since the launch of the 3G iPhone has seen the market value of Apple overtake its near neighbour Google…