tutor2u-logo

Video case study - pricing tactics for lunchtime luxury

Thursday, January 29, 2009
by Jim Riley

image

What pricing tactics should upmarket restaurants use to encourage demand during the economic downturn?  Is a substantial price cut the answer, or are there alternative ways of keeping the restaurants busy during the traditionally busy lunchtime period?

Download student worksheet (pdf) and video link

-------------------------------------------------------------------------------------------------
Copyright Tutor2u All Rights Reserved www.tutor2u.net