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Video case study - making the world’s cheapest car

Saturday, April 04, 2009
by Jim Riley

The Tata Nano is the world’s cheapest car.  Priced at just $2,000, it is almost half the price of the next cheapest car on the market.  How was this achieved?  Will it succeed in the market? These video clips take a look.

Download student worksheet (inc video links)

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