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Video case study - Jivana Style finds niche in the greetings card market

Friday, February 06, 2009
by Jim Riley

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A super case study on how redundancy was the spur for a young entrepreneur to set up a successful greetings card business.  Great for illustrating the importance of start-ups identifying and exploiting niche market opportunities + the need for persistence in the early days as a business struggles to establish itself.

Download student worksheet (pdf) and video link

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