The Biz Quiz - Bumper Business Quiz of 2014

Monday, December 15, 2014
by Jim Riley

The year 2014 has been packed with great business stories. in this bumper 20-question Biz Quiz, we take a look back at some of our favourite business stories.

From everyone at tutor2u, have a fantastic Christmas and New Year break!

Launch The Biz Quiz - Bumper Business Quiz of 2014

Download printable version (pdf)

Download teacher solution

Google V Audi – Differentiation for Driverless Cars

Sunday, December 14, 2014
by Michael Albanese

The race to produce the best driverless car is on! Most of the automotive “big boys” are working on their versions, but it’s interesting to see the varied approaches taken by Google and Audi. Attached is a PowerPoint task that ask students to watch the 2 car “adverts” and analyse the risks and rewards of the different strategies.

Google are playing it safe, perhaps heeding the Harris Poll of 2,039 adults, in which 88 percent said they would be worried about riding in an autonomous, driverless car. Their car is round, cute, friendly and slow.

Audi have chosen another path… a much faster path! Their “piloted” car achieved speeds of 149mph and completed a lap of the Hockenheim F1 track a few seconds faster than the manned car.

Intriguing stuff that is certain to create great debate.

Have a fantastic Christmas!

A case study on surviving the recession.

Thursday, December 11, 2014
by Ben Cahill

When a recession occurs, it is usually those businesses that sell luxury goods and services that are hit the hardest. One of New York’s priciest restaurants could be expected to be one of those to suffer a major decrease in revenue during the 2007 – 2009 recession but the managers made some brave decisions that resulted in not only short-term survival but long-term growth.

These included

- not reducing staff

- making a $100,000 donation to charity

- doubling their media budget (very much related to the above)

- increasing prices by 5%

And while some costs were cut, these were only those that didn’t directly impact on the customer experience, such as renegotiating energy and water contracts.

There are lots of business concepts that could be discussed including price, income, and promotional elasticity of demand. Asking the class why it might make sense not to downsize your highly trained staff in a recession will also help to tease out short-term vs long-term thinking.

The link for the article is here.

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