Here is a good example of a small case study you could use to explain how personal experience can be the source of a successful business idea. In the case of James Steward, it was when someone stole his bike…
The business that James created as a result of his idea was Cyclepods. This article in the Sunday Times explains how he developed and financed the idea.
A great mini case study, partcularly for AQA & Edexcel AS Business Unit 1.
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