This would be a good article to use when teaching pricing strategy in marketing. It discusses the various “add-ons” charged by the UK’s low-cost airlines that can make a significant difference to the actual cost of a trip for the unsuspecting traveller…
Here is the Sunday Times article.
The graphic provided with the article provides an interesting list of the all the potential extra charges:
- Credit card bookings
- Baggage checked in
- Baggage surcharges
etc etc
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