Have local newspapers entered the final decline phase of their product life cycle

Monday, June 22, 2009

An indepth video from BBC Newsnight (8mins) looks at the decline of the local newspaper. Changing trends in media consumption, the recession and the growing dominance of the BBC are all highlighted as potential reasons why local newspapers may struggle to survive. Packed full of excellent material for more experienced business students - how can the local newspapers respond?

View Newsnight video on the local newspaper industry