Recession? What recession? That might be the question at HQ of Dominos Pizza. The pizza delivery specialist has just reported strong growth in sales and profitability…
Half-year profits are up over 30% to £10.9m and underlying sales growth is up 11%.
What is driving the growth? Several factors:
- More stores (remember that Dominos operates a franchise system - so it always looking to add new locations)
- Higher online sales: web sales are now over 20% of total sales and have almost doubled in the last six months
- Successful promotional activities - e.g. sponsoring Britain’s Got Talent
- UK consumers prefering to spend on takeaways / eating from home and cutting back on meals out
A good piece in the Guardian reports the news
Visit Dominos website for more info
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