tutor2u Exam Coaching & Revision Workshops

Get Summer 2014 Right First Time with tutor2u Exam Coaching & Revision Workshops

AS & A2 Economics   |  AQA AS & A2 Business and AQA & Edexcel GCSE Business

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Anti-Corruption Drive in China - Bad News for Luxury Brands?

Sunday, February 02, 2014

The Year of the Snake proved a challenging one for major bureaucrats in China who had previously enjoyed a lavish lifestyle. However, a new focus on rooting out corruption amongst China's public servants, is catching up with corrupt officials. As senior public servants fall into line with the new, stricter regime, demand for certain luxury products is falling in China! In this video from the FT, Ben Marino examines the changes and the possible implications for businesses that have relied on lavish spending. 

A great example of how a change in the political environment can impact directly on business!

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Managing Capacity - A Novel Way to Increase Capacity

Try this simple exam-style question.  "List three ways in which an operator of cruise ships could increase the capacity of the business."

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BUSS4 - the tutor2u Ten for 2014

Saturday, February 01, 2014

Each year we attempt to pick a manageable selection of businesses which offer the potential for AQA BUSS4 students to combine some Section A (China) and Section B research.

Here are our suggestions for 10 firms to follow for BUSS4 students wanting to deepen their understanding of real businesses as they prepare for the two essay questions this summer. In a couple cases we’ve grouped firms together, so the total number of businesses is actually more than 10!

The tutor2u 10 is chosen entirely subjectively, based on the following criteria:

Each entrant should ideally have;

- Accessible media coverage

- Good mix of written, audio & visual research materials

- An international/global dimension

- Potential for “compare and contrast”

- Rich sources of relevant evidence for AQA BUSS4 research theme for 2014 (China)

- Reasonable expectation of examiner familiarity

The list is shown below, with a brief comment on the reason for selection.

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OUP, Youtube, ebooks and PDFs

OUP is one of the country's major academic book publishers, and naturally enough it has commissioned and published new studies on the outbreak of the First World War. A new book 'Saving the City', by Richard Roberts, covers the financial crisis which broke out in Britain, after the assassination of Archduke Franz Ferdinand in 1914.  

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Pointless Market Segmentation

Drat!  It's like waiting for a bus and then three come along at once.  Last summer I challenged you to come up with your favourite examples of what looks like pointless market segmentation: we had Bic biros for women fighting for a top spot.  Now along come a whole host of products leaving us asking if the marketeers might have gone a bit too far in tailoring their products to the wants and needs of a specific group of consumers... in these examples, mostly women and girls.

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AQA BUSS1 Weekly Revision Quiz - Week 2

Friday, January 31, 2014

It's time to try 20 more multiple choice questions which have been selected from across the AQA BUSS1 specification. Our weekly BUSS1 revision quiz is designed to keep you on top of the BUSS1 content - even whilst you are studying other units.

Launch AQA BUSS1 Weekly Revision Quiz - Week 2

Download printable version (pdf)

Download solution (teachers only)

AQA BUSS3 Weekly Revision Quiz - Week 2

Here is the second in our series of regular revision quizzes which test the whole of the AQA BUSS3 specification. This quiz has 20 multiple choice questions.

Launch AQA BUSS3 Weekly Revision Quiz - Week 2

Download printable version (pdf)

Download solution (teachers only)

Will Google rule the Earth? An interactive case study on growth and change management

Google’s $3.2 billion purchase of Nest and current shopping spree into all things futuristic has made for an excellent BUSS4 case study. Attached is a 10 slide PowerPoint (Google_mergers_and_acquisitions.pptx) with videos, articles, hyper links and questions that can either be used as a homework task to start students on the road of research, a lesson in which students work independently and focus on the sections they find most interesting, or a catalyst for discussion about the similarities of Google, 1984 and Brave New World. 

Whilst it focuses on acquisitions, by the end of the lesson all students were able to analyse Google in relation to the following BUSS4 topics:

  • Mission statements, corporate aims and strategy
  • Globalisation
  • Government intervention (or Google’s intervention with the government)
  • CSR
  • Growth
  • Leadership
  • Culture
  • Managing change

Most amusing is the Daily Mash's vision of a world run by Google... as if we have a choice!

BUSS4 China’s Development - Past Present and Future

Here are some notes from a talk given by Liu Xiaoming, Chinese ambassador to the UK at the Marshall Society economics conference in Cambridge in January 2014.

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The Biz Quiz - 31 January 2014

Thursday, January 30, 2014

The latest edition of The Biz Quiz, covering events in the business & economics news in the last seven days, is now available.

Launch The Biz Quiz - 31 January 2014

Download printable version (pdf)

Download solution (teachers only!)

iPod in the decline phase of the product life cycle

Wednesday, January 29, 2014

Here's another great example of the product life cycle concept.

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What is wrong with this advert?

What is wrong with this advert? Produced as part of a safety campaign by Cycling Scotland, the Advertising Standards Authority has banned it, so it can no longer be shown on tv.

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BUSS4 The impact of legislation relating to business, and the government’s Red Tape Challenge

Tuesday, January 28, 2014

Yesterday, David Cameron told the Federation of Small Business conference that more than 3,000 rules affecting business are to be scrapped or amended, saving more than £850m a year. BUSS4 students need '...a broad understanding of the scope and impact of legislation relating to business', and will be well aware that the legislation adds to business costs. Cameron is proud to say that his government would be the first in modern history to end a term in office with less regulation on the statute books than when it came into power.

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BAD Application by Michael Jackson

Monday, January 27, 2014

My students often struggle to fully apply their knowledge to the case, so to demonstrate the importance of application, I do the following:

1) Set up the YouTube clip of Michael Jackson’s Smooth Criminal with volume DOWN to zero. (If, understandably, you’re not a fan of MJ, choose another music video in which they dance in time to the music).

2) On another webpage, set up the YouTube clip of Michael Jackson’s BAD with volume UP.

3) Show the silent Smooth Criminal video whilst playing the Bad song.

4) Ask students what the problem is.

They soon realise that it doesn't quite "go". I play the video with music as it was intended and ask how this links to their exam answers. The most perfect answer I've had is  "it doesn't matter how well you "dance", you have to dance to the tune of the case study"!

Oh what a cracking week that was!! - BUSS1 and BUSS3 Exam Coaching Workshops

Over the past 9 days the tutor2u team were 'on tour' delivering our BUSS1 and BUSS3 exam coaching workshops in Newcastle, Stratford, Fulham, Bristol, Birmingham and Manchester. It was amazing to see so many students and teachers all packed into the cinemas for a day devoted purely to getting BUSS1 and BUSS3 right first time.

Every teacher and student receives a comprehensive booklet with brand new case studies and activities all designed to maximise student success (as well as the usual examiners tips throughout). New to the booklets this year were a range of extension activities which teachers can use for homework, bellwork, starters or as part of a revision lesson with each extension activitity relating to part of the content that was delivered on the day.

We looked at ways to develop application; ways to develop analysis and develop logical chains of argument; strategies for evaluation as well as different techniques that students can employ to ensure they make the most out of the case study.

With each booklet containing brand new case studies, activities and exam tips in addition to the extension activities it really is the gift that keeps on giving!!!!

However, what really made the tour special was the level of interaction from the students with students volunteering answers, taking part in 'perfect paragraph' group challenges not to mention coming to the front of the cinema to participate in LTD Wipeout!!

Thanks to everyone who came along and made the tour a great success....


Localisation - How Design is Helping Starbucks Take A Global Brand into Local Markets

You have a global brand. But, to maximise its strength in global markets, you need to take account of the local customer needs and wants. That is the essence of the concept of "localisation" and few global brands take this approach more seriously than Starbucks.

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Localisation - the foundation of British Airways Strategy in China

very useful article here in Marketing Magazine which describes how British Airways (BA) has approached its strategy of penetrating the market in China.

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Seeing through the Smog - Clean Energy Business Opportunities in China

The pollution problems that affect China are well-documented and they show little sign of going away.  However, heightened public anger at pollution - and a growing political will to deal with the issue - has created opportunities for firms with the expertise to take a share of China's fast-growing clean-technology market.

read more...»

OCR F292 May 2014: All About the Baby Ltd (AAB)

Sunday, January 26, 2014

Tom White's superb revision and teaching toolkit for the OCR AS Business Unit F292 pre-release case study - All About the Baby Ltd (AAB) - is almost ready. Just a few more days to check over the comprehensive analysis of the case study and the supporting revision materials that make this the best teacher support resource for F292.

The F292 toolkit for All About the Baby Ltd (AAB) can be pre-ordered from our online store - we will ship it to you the same day the files are finalised.

You can also download and send us this printable order form.

AQA BUSS1 Weekly Revision Quiz - Week 1

Here we go with the first in a weekly series of revision quizzes for students preparing for the summer sitting of AQA BUSS1 (Planning & Financing a Business). Each quiz has 20 questions drawn from the whole of the BUSS1 specification. Try this quiz each week as a great way to test on a regular basis knowledge and understanding of the core topics that underpin BUSS1.

Launch AQA BUSS1 Weekly Revision Quiz - Week 1

Download printable version (pdf)

Download question answers (teachers only!)

AQA BUSS3 Weekly Revision Quiz - Week 1

Saturday, January 25, 2014

This is the first in a weekly series of revision quizzes for students preparing for the summer sitting of AQA BUSS3 (Strategies for Success). Each quiz has 20 questions drawn from the whole of the BUSS3 specification. You'll find all the four main functional areas covered in each weekly quiz - a great way to test on a regular basis knowledge and understanding of the core topics that underpin BUSS3.

Launch AQA BUSS3 Weekly Revision Quiz - Week 1

Download printable version (pdf)

Download question answers (teachers only!)

The Biz Quiz - 24 January 2014

Thursday, January 23, 2014

It has been quite an interesting week in the business & economics news - as reflected in this latest Biz Quiz:

Launch The Biz Quiz - 24 January 2014

Download printable version

Download solution (teachers only)

The Three Little Pigs V The Big Bad Wolf. Who is the guilty party?

Wednesday, January 22, 2014

This was an interesting advert from The Guardian that can be used to introduce a lesson on exam technique and evaluation.

Before showing the 2 minute video, ask the class to evaluate whether or not the wolf from the fable was guilty. The answer is invariably one-sided and the wolf is painted as a mindless tormentor who blew down houses for fun.

Show the clip and then ask the class how the case was made against the little pigs. They should explain how the specifics of the case are examined and analysed (as is the misrepresented antagonist) and a range of quantitative and qualitative evidence is used. The “evaluation” makes a decision, gives the reason, considers the financial and social implications and examines the long term ramifications…. everything the students need to do to get top marks!

Hope it helps.

The story of the Tangle Teezer (and the importance of perseverance).

Sunday, January 19, 2014

“Success consists of going from failure to failure without loss of enthusiasm”

This is the perfect quote to accompany the story of Shaun Pulfrey and the Tangle Teezer. Despite failing (quite miserably) on The Dragon's Den in 2007, he went on to sell millions of products in over 60 countries.

Here is the link showing parts of his 2007 pitch, and a This is money article from last week. There are lessons in market research, patents, marketing, sources of finance and growth, but most striking is the power of perseverance.

Rolls-Royce Cars in China - Demand for Luxury Sustained

The crackdown on corruption in China doesn't seem to be having much of an effect on demand for Rolls-Royce motor vehicles - perhaps one of the most obvious examples of conspicuous consumption. 

read more...»

Google Buys Smoke Detectors, Thermostats…and Some of Apple’s Innovative Culture

The announcement of Google's takeover of smart home-appliance maker Nest for $3.2bn is potentially hugely significant for Google.

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Retrenchment in China for Global Cosmetics Brands

The challenges for businesses outside China gaining a profitable share of fast-growing markets in China have been illustrated by two recent announcements by leading multinational cosmetics firms - L'Oreal and Revlon.

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Strategies for Success in the UK Cinema Industry - Product Innovation

In this six minute interview with The Economist, our good friend Tim Richards, CEO of Vue Cinemas, discusses the strategies the company has adopted as VUE has completed its massive investment in digital projection.

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Did she fire 6 shots or only 5?

Saturday, January 18, 2014

"I know what you're thinking. "Did he fire six shots or only five?" Well, to tell you the truth, in all this excitement I kind of lost track myself..,you've got to ask yourself one question: "Do I feel lucky?" Well, do ya, punk?" 

A well known exchange from Dirty Harry led me to twist the title. 

However, this presents an extreme by UK standards, example of niche marketing, from India, The Nirbheek revolver.

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Counter Revolution or Revolution?

Retailing is a dynamic market, and firms which have been slow to adapt to changing technologies, falling real incomes, and different patterns of consumer behaviour have been losers rather than winners.

Tom White covered some of these topics in his excellent recent blog post for tutor2u on the retailers' Christmas results. Reasons for these changes are covered in this BBC news clip.

read more...»

Samsung: Boston Matrix, Culture and Dividend Yield

These two pieces of video evidence on South Korean multinational giant Samsung are pure business studies gold - particularly for students preparing their evidence for AQA BUSS4.

Samsung is a highly diversified multinational that is the most significant firm in the South Korean economy.  It has achieved a strong record of improved profitability, quarter after quarter, as demand for its product portfolio has grown, particularly mobile devices. However, in January 2014 it announced that it expected to suffer a fall in profits, It expects to make an operating profit of 8.3 trillion won ($7.8bn; £4.8bn) for the last quarter of 2013, down 18% from the previous three months.

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China and Chocolate - Can the Global Big Five Exploit the Opportunity?

Demand for chocolate products in China is growing fast, but from a very low base. Nevertheless, the "Big Five" global chocolate firms are now all firmly focused on capturing their share of what promises to become one of the world's most valuable chocolate markets.

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TBBLE 2014 returns in June 2014!!

Friday, January 17, 2014

Last week the tutor2u team were in Edinburgh and Cardiff delivering TBBLE, 'The Best Business Lesson Ever' CPD.

The format for the day is simple; a fantastic range of resources, ideas and teaching and learning strategies that can be immediately used within the Business Studies classroom - all with the aim of helping teachers deliver more creative and engaging Business Studies lessons.

Each year is different with the team producing a brand new set of resources and teaching and learning strategies all beautifully designed and packaged.

TBBLE is like no other CPD. The day is highly interactive with teachers taking part in the activies so that they can experience how they can be used within the classroom.

The feedback from the events has been fantastic and can be found on the good cpd guide website here.

Details of how to book onto the June dates can be found here.

The Biz Quiz - 17 January 2014

A somewhat unusual week in the world of business this last 7 days - reflected in the latest Biz Quiz.

Launch The Biz Quiz - 17 January 2014

Download printable version (pdf)

Download solution (teachers only!)

Insights into the ‘Culture’ of business organisations

Thursday, January 16, 2014

There’s just been a terrific book review in The Economist picking up on a great topic: corporate culture. The term is on everybody’s lips at the moment, helped by the current Leonardo DiCaprio movie ‘Wolves of Wall Street’, which is said to present a damning picture of the behaviour of some US banks.

read more...»

Ten things Christmas taught us about the UK retail revolution

Here's a great Guardian article to bring you up-to-date: Seasonal trading news from Britain's biggest retailers have underlined the many radical changes that are taking place in the way we shop and buy.

read more...»

Innocent’s Chain of Good Analysis

Tuesday, January 14, 2014

How does a young man buying a drink in England help a young man in Uganda achieve his dream?

Innocent Smoothies' new advertising campaign explains the connection, and in doing so, it helped my class to understand how to fully develop a point, this led to deafening applause from the whole class and a subsequent call of "Oh Captain! My Captain" whilst most students climbed onto their desks! An ancillary benefit was that they could justify which was better, Innocent's Corporate Social Responsibility or Innocent's Marketing Campaign.

Be more Sherlock! The benefits of planning and application

Sunday, January 12, 2014

Not only was Sir Conan Doyle's creation one of the greatest minds in literature, he was practised in the noble art of pugilism, and the way he approached a fight is exactly how students should approach the exam paper.

read more...»

Good Analysis Hunting - How to Fully Develop an Argument.

I am nothing if not current and bang up to date! I watched this 1997 classic for the first time last week and found a gem of a scene in which Matt Damon surprisingly demonstrates some impressive analytical skill. As films are invariably more interesting that me, I used this to drive home the importance of fully developing a point!

Good will hunting ver2.jpg

read more...»

BUSS4 Section A Briefing 2014 China - CPD Briefing Days: Two Dates Left in Feb 2014

Section A Research Theme Briefings: Two Extra Days Added

We have added two extra overflow days for colleagues wanting resource-packed support for the AQA BUSS4 Research Theme on China (June 2014). These are in London on February 5th and Manchester on February 6th.

Our BUSS4 Section A CPD Briefing Days follow the popular and successful approach adopted in recent years, to include:

  • Teaching resources designed to introduce and develop the research theme, focusing on relevant examples and effective sources of student research materials
  • Activities designed to develop essay writing technique
  • Suggestions for ways in which the 2014 research theme can be integrated into the teaching of the remaining Section B topics
  • Other ways in which a linear approach can be taken, integrating some elements of BUSS3 with BUSS4 Research Theme and Section B

The dates and locations for our BUSS4 Section A China Briefings are:

LONDON (A) Monday 30 September 2013 SOLD OUT

LONDON (B) Tuesday 1 October 2013 SOLD OUT

BIRMINGHAM Wednesday 2 October 2013 SOLD OUT

MANCHESTER Thursday 3 October 2013 SOLD OUT

LEEDS Friday 4 October 2013 SOLD OUT

NEWCASTLE Monday 7 October 2013 SOLD OUT

LONDON (C) Wednesday 5 February 2014

MANCHESTER (B) Thursday 6 February 2014

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Poor Customer Service - Delivered

Friday, January 10, 2014

The operations statistics look so impressive for parcel delivery firm Yodel which delivers parcels for a host of major online retailers including Amazon, Argos, Boots and Tesco Direct. 

Yodel handled over 14 million parcels in the run-up to Christmas 2013, sorting over 860,000 parcels on its busiest day. It moved to seven day a week deliveries throughout December 2013 and operated an additional 13 sites to add capacity. It delivered over 52,000 bouquets of flowers on 23 and 24 December alone.

Yodel's Chairman has been quoted as saying:

"Feedback from our clients has been extremely positive and we are delighted that our partnership approach has worked so well".

So, what went wrong with Yodel's customer service last Christmas?

read more...»

Teaching Resource - Super Market Mapping

This interactive resource encourages students to map the position of the UK’s leading supermarket operators against two dimensions. This is a process called “market mapping”.

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Revision Presentation - Market Mapping

To improve its chances of success, a new business needs to take care positioning its product in the market.  That involves market research, segmentation and a process some call “market mapping”...

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The Biz Quiz - 10 January 2014

Thursday, January 09, 2014

It's back! Whilst you were enjoying the very best food and company that the festive season can offer, and catching up on re-runs of Downton Abbey, the Biz Quiz team were pouring over the Business News to bring you the first Biz Quiz of 2014.

No-one...we repeat, no-one will possibly get 100% this week. If you do - tweet us.

Launch The Biz Quiz - 10 January 2014

Download printable edition (pdf)

Download solution (teachers only!)

BUSS3 - The Stories So Far

Wednesday, January 08, 2014

For students preparing to take AQA A2 Business Unit 3 (BUSS3) it is always worth remembering that the "case study is your friend". Indeed, all the answers to the four questions set are in the case study - you just need to draw them out.

It is well worth reading through the previous BUSS3 exam paper case studies to get a feel for the kinds of businesses featured and the strategic and functional issues they are trying to address.

Below, we've provided a brief synopsis of each exam case study so far. Can you spot some similarities? 

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Everything is everything - making connections in BUSS4.

Sunday, January 05, 2014

How is a transnational like an octopus? What does Charles Darwin have to do with the recession?

This introduction is a series of seemingly unconnected images, quotes and videos related to BUSS4 topics. The students have to explain, for example, the advantages and disadvantages of being a super heavyweight boxer, and then ascertain whether or not those points apply to a super heavyweight business.

It works as a nice introduction/Venn diagram for each topic and helps students to find their own "personal metaphors" for the subjects.

Hope it helps!


A Simple, Stretch Corporate Objective for Xiaomi - Double Sales in 2014!

Saturday, January 04, 2014

How simple is this? Xiaomi - the Chinese manufacturer of smartphones - has set a challenging growth objective for 2014. It wants to double the number of phones it sells from just short of 20 million in 2013 to 40 million in 2014.

read more...»

Ansoff Meets Harry Potter

Friday, January 03, 2014

You read the books; you watched the movies; you've visited the theme park. Next up - the Harry Potter Musical?

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Supply Chain Quality in China - Wal-Mart, Five-Spice Donkeys and Foxes

Thursday, January 02, 2014

I suspect this example might find itself appearing in more than a few BUSS4 essays on China in summer 2014 - and why not?  

Wal-Mart's business in China has been hit by a quality problem that has echoes of the UK horse meat scandal.

It is reported that Wal-Mart has recalled a "five-spice donkey" meat product in China after tests showed that it contained DNA of other animals - namely fox meat.

read more...»

Business Studies CPD in Dubai - March 2014

The tutor2u team is coming to Dubai in early March 2014 to run TBBLE 2014 for our teaching colleagues in the UAE and Middle East. TBBLE 2014 features a collection of 50 new teaching & learning resources for business lessons and is particularly suitable for international business specifications including iGCSE Business and IB Business & Management.

We’re also running WOW! Economics 2014 and a brand new course - The Engaged Learner - which is particularly suitable for anyone responsible for improving the effectiveness of teaching & learning at their school or college.

The programme of courses over the two days is as follows:

Wednesday 5 March 2014: WOW! Economics 2014 and TBBLE 2014

Thursday 6 March 2014: WOW! Economics 2014 and The Engaged Learner

Delegate places on each course are priced at just £200 and include the bumper pack of teaching & learning resources together with full refreshments and lunch.

Our venue for this visit to Dubai is the stunning Al Murooj Rotana Hotel

To book provisional places on one or more of the four courses being delivered, please complete this online form

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