Get Summer 2014 Right First Time with tutor2u Exam Coaching & Revision Workshops
The global pharmaceutical industry is under threat, like never before, for the way that it markets its products.read more...»
Wal-Mart - the world's biggest retailer - has struggled to establish itself in China. However, the world's second-largest economy must still remain an attractive and strategically important opportunity for Wal-Mart, particularly given its need to find better growth and returns to offset maturing performance in the US.
This FT article (and accompanying video below) describes how Wal-Mart is is refocusing its growth strategy in China by using its Sam's Club chain to target affluent Chinese consumers in the main Tier 1 and Tier 2 cities.read more...»
A terrific example here of how a return to core, basic retailing skills has enabled fashion retailer Bonmarche to turn around its performance and future.read more...»
It has been along time coming (a six year negotiation), but Apple has finally signed the deal that enables it to connect to hundreds of millions of increasingly affluent consumers in China.
Apple has agreed a deal with China Mobile - the world's biggest network of mobile phone users - to sell iPhones to the network. China Mobile, which has about 760 million customers, will begin registering orders for iPhone from December 25 2013 in a deal that is likely to add many billions of dollars of annual revenues for Apple.read more...»
Virtually every single teacher will have seen what is commonly known as 'the cone of learning' by Edgar Dale (a US educationalist) and the associated percentages that show 'how' people learn. For those not familiar with the 'cone of learning' I have included an image below:
There are a number of variations of Dales work, for example:
How we learn:
Audio Visual: 20%
Discussion group: 50%
Practice by doing: 75%
Teaching others or immediate application of learning: 90%
However, where do these percentages come from? Actually, no-one seems to know. The cone of learning is actually, the 'cone of experience' and was published by Edgar Dale in 1969 and contained no associated percentages. So, where on earth do these percentages come from which people use with such authority on how people actually learn?
Well, at first it it appeared that these percentages were publishd in 1967 by a Mobile Oil Company employee who was writing in the magazine, 'Film and Audio-Visual Communications. The employees name was D.G Treichler. Unfortunately, Treichler didnt cite any research relating to these percentages but never the less, many educators have accepted these percentages as fact when in fact, they may actually be just fiction.
However, the NTL Institute for Applied Behavioral Science has since laid claim to the percentages, saying that they are based on research in the 'early sixties' but adding that 'we no longer have - nor can we find- the original research that supports these numbers'.
Now remember...if you read this blog, you will only remember 10% of it...or will you?
Here it is - a monster 20-question Biz Quiz covering some of our favourite business stories from 2013. This is a tough one. Is there anyone out there who can get all 20 correct?
I simply love this video. It would make an amazing starter on a number of topics include trade unions, industrial action and employer/ employee relations.
This is a super and simple activity that is perfect for developing exam skills and would make a great plenary activity for the end of term especially if students have mock exams coming up in the new year.
Kinaesthetic Connectives involves giving students a sticky label with a key business concept written on, for example:
- Capacity utilisation
- Unit costs
- Market research
This can be done as soon as students enter the room (if used as a starter) or at the end of the lesson.
Students then place the sticky label on the front of their shoulder for all to see. The teacher then shouts go and students need to walk around the room and find their connection. The students then need to have a discussion as to why they are connected.
The brilliant thing about this activity is that you often find students grouped together and that there are several connections.
After all students are either paired up or in a small group the teacher then asks the students to explain why they are connected.
An extension strategy that can be used immediately after this is to get the students to write a paragraph explaining why these terms are connected. The beauty of this is that students can work together in pairs or small groups with each pair or small group working on different lines of analysis.
A few weeks ago I received a tweet from 6th form student Sian Jones (Moreton Hall) telling me that her and 2 other Year 13 girls (Katye Pumphrey and Laura Mercer) had won the national Subway Challenge; a design competition to create a new sandwich range for global retailer, Subway! Amazing news that I thought was worth sharing via the business blog.
As part of a national competition to design and market a brand new six inch Sub, based on the theme of #heartfeltsubs, the Year 13 girls, who all attend Moreton Hall school for girls in Lancashire presented a Dragon’s Den style pitch to a panel of SUBWAY® brand experts. Their pitch included detailed market research, a competitive analysis and in-depth costs as well as the innovative product concept that resulted in the judges reaching a unanimous decision. The girls won the competition with their innovative idea of a 'Jack of All Flavours' range which includes the Queen of Hearts, Diamonds are Forever, The Ace of Spades and the Mega Club.
The girls all study business studies and are part of a group of sixth form students who have had vital experience working for their school’s business arm, Moreton Enterprises, which consists of a number of businesses run by the students for the students.
Moreton Hall business studies teacher, Karen Booth, said: "Girls need to experience the reality of business while they’re still at school. It’s critical to expose them to the kind of risk-taking and quick decision-making that real business demands if they’re going to thrive in the commercial world. Being part of Moreton Enterprises gives the girls an outstanding insight to business and has been the starting point for many successful business women. It looks like these girls are set to join them.”
I think I may need to taste all 4 when they are released in February....purely for market research of course!
This is the tag line of a US start-up business whose story appeared on the BBC website this week, and it is a great story.
It has all the best elements of entrepreneurialism, and would be very much at home on Dragons Den. Matthew Griffin, a US soldier spots a rather obscure similarity between two markets which could not be more different - the US and Afghanisan; a change of career gives the opportunity to start up a business; he gains funding and support from family and friends; he makes successful prototypes but then has stumbling attempts to find a reliable manufacturer - which result in setting up production at home in the garage; he has orders but difficulty in finding the capacity to meet the current level of demand; and the set-backs he meets result not in abandoning hope but in seeking alternative solutions to the problem.
Ultimately the business has strong social entrepreneurship objectives, as it aims to bring jobs and security to factories in Kabul. It is selling, and has many orders on its books, which it cannot fulfil from the garage at home. The idea is to find funding to take a mobile flip-flop factory to Afghanistan, and it that is successful, Mr Griffin hopes the concept can "be extended to other former combat zones, to help provide employment and boost their economies". In the meantime, Combat Flip-Flops continues to also sell both sarongs and scarves that are made by Afghan women.
If you are still looking for a Christmas present ideas, this could be the answer. Although at around $70 a pair they are not cheap!
An unusual way of raising brand awareness, creating interest, holding attention as part of a public relations strategy with a seasonal twist.
Sometimes the message might be lost in the confusion. But DAGMAR is still important part of marketing.
Data published today by the Office for National Statistics once again shows that earnings have not risen above the rate of inlfation for the 5th year running.read more...»
It's forty years since Slade recorded Merry Christmas Everybody (...apologies to those who are made to feel old by that statement). And yet, it remains at the top of the charts of royalty-earning Christmas songs, making an amazing £800,000 each year - a nice little pension for the group!read more...»
Comic Relief invested in arms, and tobacco companies. Is this a shock, or does it reflect the difficulties of keeping a balance between the interests of all stakeholders albeit media, staff, charities, corporate sponsors, the public, politicans et al.read more...»
A perfectly-timed publicity stunt by e-commerce giant Amazon certainly had the media fooled last week. News outlets all fell for the story - first mentioned by Amazon CEO and Founder Jeff Bezos - that Amazon was testing the use of unmanned drones to carry out doorstep delivery services. The service - appropriately named Amazon Prime Air (Amazon Prime is the real service they wanted to promote) - was featured in the video below.
What are the potential downsides of allowing drones to make deliveries? Perhaps having hundreds of thousands of them in the air at the same time? And what if Amazon's drones accidentally come into contact with an alternative delivery service - OWLS from Waterstones?
Still - a great example of effective seasonal PRread more...»
One year on from the horse meat scandal, what has changed in the UK food industry to eliminate the problems exposed by the scandal?
The horse meat scandal highlighted the complexity and length of the UK food chain. Some supermarkets have responded by promising to source from closer to home. Others have introduced new supply chain controls.
But can we now trust what is in our food? And how important is it to us as consumers?read more...»
The state of employee / employer relations in the UK was highlighted by the recent industrial dispute at the Grangemouth oil refinery. The Unite trade union was forced to back down in a dispute over pay and conditions. If the Grangemouth dispute is typical, then it looks like the balance of power between unions and employers has shifted decisively towards the employer.
This excellent FT video looks at how Britain's trade unions are having to adapt to a changing labour market structure and employee enthusiasm for joining a trade union.
Employers don't have it all their own way, however. For example, the growing use of outsourcing has meant that employers have to pay much more attention to potential industrial disputes throughout their supply chain rather than just with their own employees.read more...»
The latest edition of The Biz Quiz is now live - good luck!
This is a perfect video to test understanding of Maslow's Hierarchy of Needs. Terry has been drafted in to increase productivity at Felcher & Sons, and does so via American-Football-style tackles for anyone deemed to be working below Terry's exacting standards.
TBBLE (The Best Business Lesson Ever) 2014 returns in the New Year with dates in Edinburgh on the 7th of January and Cardiff on the 10th of January.
The format for the day is simple; a fantastic range of resources, ideas and teaching and learning strategies that can be immediately used within the Business Studies classroom - all with the aim of helping teachers deliver more creative and engaging Business Studies lessons.read more...»
Did Robin Thicke rip off Marvin Gaye? Should Nestle be allowed to use the colour purple? Is there anything wrong with calling your business Obama Fried Chicken? Is Wozniak's idea of cross-licencing a good one?
This a fun, differentiated and ready made lesson in which students become IP lawyers and examine the evidence for 7 different intellectual property courtroom spats.read more...»
The latest edition of The Biz Quiz is now available.
It's that time of year again when Year 11 mock exams are fast approaching and every subject in school is getting the pupils to revise, so after seeing various twitter posts about revision parties I decided to host one myself! With a £10 budget I set off to my local supermarket in search of party essentials and it has been the best £10 I have spent in a long time!read more...»
I like to take the theory out of activities sometimes, give students the chance to practice the skills with something really accessible, and then put the theory back in. So when earlier this term I wanted to create a 'written skill of the term' lesson for my new Year 10 Edexcel GCSE students I decided to develop their use of connectives to analyse using a Drink Drive TV Advert.
The recent trouble at the Co-Op Bank Group highlight numerous weaknesses amongst the management which have damaged its ethical reputation and USP. “Friendly” banks – that is, a wide variety of types owned by members and customers rather than shareholders – are hugely popular around the world, with an estimated 20 per cent of the market for deposits and loans in Europe alone.read more...»
This is a great business start-up story to use with students and will be just one of many, many real start-up stories that we use in our forthcoming BUSS1 exam coaching workshops.
Velo Culture was launched this year by keen cyclist Bev Blakeman after being made redundant from her job running a cycling cafe in Newcastle. Bev has turned her passion for cycling and her talent for making jewellery and accessories into a cottage industry.
What makes the idea unique is that Bev makes all of her jewellery and accessories from recycled bicycle parts. What an example for using when teaching adding value and creating a unique selling point! Bev also keeps her costs low by marketing via her own Velo Culture Facebook page as well as selling her products on existing websites such as folksy.com and etsy.com.
Products range from brooches made from bicycle brake cables through to cuff links from recycled bicycle chain.
I think this is a wonderful example to use with students and we will be looking at this start-up success story in a bit more detail as part of the exam coaching workshops.
Billboards are enjoying a new lease of life. By 2011 the first new digital billboards were beginning to become more widespread. These combine the advantages of a traditional approach with moving images, the ability to add updates and to reflect a current news story. Now British Airways have launched a new campaign to take the technology further.read more...»
A fascinating survey has been released by the UK's Manufacturing Advisory Service ("MAS"). It reports that a growing number of manufacturing SMEs are bringing production back to the UK from overseas. This is a process called "onshoring" which, of course, is the reverse process to "offshoring".read more...»
If ever there should be a "growth" market, it ought to be laser-based hair rejuvenation. After all, there are millions of adults who have experienced hair loss in one form or another and relatively few can afford the services of hair transplant surgeons who have treated the likes of Wayne Rooney and Shane Warne.
So could this innovative product make inroads into the hair restoration market?read more...»
The launch of Sony's PS4 alongside Microsoft's XBox One signals the beginning of a highly intense competitive battle in the games console market. With both the new consoles being launched in time for the crucial Christmas sales period, pricing strategy is crucial in order to gain maximum market share.
In the US, Sony has priced the PS4 at $399 (retail). Of course that is the retail price. Distributors will be wanting to make their margin on each unit sold. So how much does it cost Sony to make a new PS4?read more...»
On Monday I was fortunate to take part in Calderstones Teaching and Learning Marketplace inset day which can only be described as a festival of learning....read more...»
Tucked away in a dark corner of the #buss3 syllabus is a topic entitled ‘Competitive Organisational Structures’. It is my experience that there is a temptation for students to be fooled into thinking that this is simply a re-hash of the content they considered during #buss2. For most it probably is, but for those wishing to buy a ticket to ‘Success Ville’ and ride the A-train all the way to June 2014 the topic is, in fact, completely different.read more...»
More great stories in the business & economics news are covered in the latest edition of The Biz Quiz:
Christmas is coming and it's time for the new generation of games consoles to be released. It's also a good time for students to refresh their coverage of the product life cycle concept.read more...»
Last week The Queen and the Duke of Edinburgh visited One Angel Square in Manchester to open the world's "greenest" office, the new £100 m 14-storey headquarters of The Co-Operative Group. Yet within 72 hours, celebrations turned to dismay when The Mail on Sunday printed a story linking The Reverend Paul Flowers, a former Co-Op Bank Chairman with illicit drug use.read more...»
There have been eight BUSS3 papers for the new specification, so it is possible to build a detailed profile of the topics in BUSS3 which have been examined so far, and in what way.
The link below is to the latest version of our BUSS3 topic tracker. Please note, this is not intended to encourage or condone question or topic spotting which is nearly always a recipe for exam failure. Remember that the questions in BUSS3 invite a variety of potential responses and are designed to reward students who make relevant connections between the functional areas/topics and the achievement of corporate objectives. We have allocated the exam questions to the most relevant section of the BUSS3 spec - but note that other aspects of the spec can be used as part of an effective answer.
...checkout our other BUSS3 resources here on the Business Studies Blog:read more...»
A musical starter that introduces most elements of economic environment... in the funkiest way possible!
Good bell work here from the Daily Mail- Get students to concider who would buy a purple house and if that means the price should be higher or lower.
Some good debate on the use of promotion and product description "family inspired design".
I'm a massive fan of the work that Calderstones do in relation to teaching and learning and I'm sure that anyone who follows the numerous twitter accounts that Calderstones have will testify to this.
I was therefore delighted when I received an invite from the Deputy Headteacher, Lee Ratcliffe to attend their 'Learning Marketplace' inset day on Monday and I just wanted to share the format of the day which I think is exceptional and shows how high up teaching and learning is on their agenda.
Every department within the school has an allocated time slot of 30 minutes during the day. For example, after a short introduction from Lee the day starts of with English, Music and Learning support between 10:15 - 10:45 then from there it is the turn of MFL, Art and RS between 10:45 - 11:15 etc etc.
All staff then circulate the other departments and see what teaching and learning strategies they do best. At the end of the day is a whole school plenary where everything is pulled together. What a fantastic idea!
I can't wait to see the whole day in action and I will blogging about the day when I am back home in Weardale on Tuesday.
The latest edition of The Biz Quiz is now available:
The dates and locations for our popular programme of exam technique coaching & revision workshops to prepare AQA GCE Business Studies & AQA?Edexcel GCSE Business students for exams in May & June 2014. The details are listed below together with important information about changes in way that bookings are processed.
Please note that for summer 2014 we are taking confirmed bookings only. Places are allocated on a strictly first-confirmed basis. Once each screen capacity is filled, the event is full and no further bookings can be accepted. Our overall capacity is lower than in previous years and we fully expect each workshop to be fully booked before the Christmas break - so please contact us early to ensure that your students can attend!
A printable booking form can now be downloaded for:read more...»
I came across a great infographic that you will like if you're interested in marketing. Special cross-over appeal to those of you with 2D Design skills or aptitude.read more...»
What's The Topic is a really simple concept but designed to get students thinking at the very start of a lesson.
What's The Topic basically involves showing students at the start of a lesson a short video that relates to the topic and asking students to work out from the video what they think the lesson is about rather than explaining at the very start what they will be covering/ learning within the lesson.
For example, below is a real belting video. The classic 'communication problems' from Fawlty Towers. This could be shown at the start of a lesson on customer service and then asking students what they think the lesson is about. Reference can be made back to the video throughout the lesson.
We've been putting the finishing touches to our comprehensive BUSS4 Toolkit on China (Section A 2014) and trying to get our heads around how the examiner might pose the Section A essay titles.
Set out below are 10 practice questions you might want to have a go out - perhaps initially planning some outline answers and then having a go at writing a full essay response once you've completed a good amount of research.
We've put these questions into 10 exam-style mock exam papers (and provided suggested responses) as part of the toolkit.read more...»
TBBLE 2014 kicked of this week with two events in Birmingham and Manchester and what an amazing two days they were!read more...»
This has to be one of the best business teaching opportunities going in the UK. A chance to join the innovative and energetic business team at Greenhead College.
The outstanding grade 1 dept at Greenhead College, Huddersfield are looking for someone to step into a colleague's shoes for a year while she takes maternity leave from this Xmas. This is a fantastic, successful and happy department who would welcome and support any teacher who wants to develop their career with a one year contract at the college. The job would include teaching AQA AS/A level and Applied Business Studies from January 2014. All details and documentation can be downloaded from the college website at http://www.greenhead.ac.uk/vacancies/index.htm
Go for it!
It's here! The John Lewis Christmas Advert for 2013. Simple, Stunning.
What do you think?read more...»
Back from a half-term break, the latest edition of The Biz Quiz is now available
This revision presentation highlights the key opportunities and threats faced by firms outside China looking to do business in and with China. It also provides examples of businesses that have succeeded in China and those that have struggled!
A fully editable and printable version of this presentation is included in our AQA BUSS4 2014 Toolkit on China which is being published on 8 November 2013.read more...»
This revision presentation looks at key aspects of the external environment for firms outside China looking to do business with China. It highlights key issues relating to: urbanisation; wealth, poverty & inequality; demographics in China; pollution & energy; Working conditions; corruption and protectionism
A fully editable and printable version of this presentation is included in our AQA BUSS4 2014 Toolkit on China which is being published on 8 November 2013.read more...»