To paraphrase Graham, this video is 17 minutes of "Pure Leadership Gold Dust!". Simon Sinek’s “Start with Why” TED talk is the third most popular of all time and a must for BUSS4 students. Whilst managing to define the key attribute of successful leaders (he uses Apple, Martin Luther King and the Wright brothers as examples), he also covers the following topics:
- The diffusion of Innovation
- Mission Statements
- Product success and failure
- Product diversification
- Customer and employee loyalty
- The effects of leadership on all functional areas
In addition to its obvious relevance to Business Studies, it's essential viewing for any teacher who strives to the get the best out of every student they teach.
To accompany the talk, I’ve created a worksheet which refers to some of brands students may be studying in anticipation for the big exam!
Which UK tourist attractions do you think each of the following names represents? (** see the end of this blog for a link to the answers)
•Big White Streaker
•Mountains Lakes Get You Drunk on Dreams
•Custom-made for Rich People Street
•Castle of Love from Outer Space
•And, my personal favourite, Forest of Chivalrous Thievesread more...»
Since 1937, Dowty have been building propellers for aircraft at its plant in Gloucestershire. However, a huge fire has destroyed much of its factory at Staverton, this unexpected event, highlights the need for contingency planning, and media management, but also represents a new opportunity to re-assess the operations side of production.read more...»
Valentine's Day seems a suitable moment to look at the campaign which McDonalds have been running in the US for the last fortnight. 20 to 30 customers have been selected each day in each store to receive the opportunity to avoid paying for their food, and 'pay with love' instead. Selected customers at pre-determined times, when they place and order, are asked if they want to "Pay with lovin" instead of with cash. This may sound slightly alarming; the demonstration of love which is required is to be determined by a member of McDonald's staff who is given responsibility for running the campaign in each restaurant, and who has the wonderful title of 'Lovin' Lead'. An extract from the Ts&Cs for the campaign states that: "Lovin' Acts will be designated by the Lovin' Lead and may include things like fist bumping the Lovin' Lead, calling a loved one, telling the Lovin' Lead what the Participant loves about their significant other, blowing a kiss, or other general sentiment or Lovin' Act in the theme of the Game, subject to Lovin' Lead's reasonable discretion and completed to Lovin' Lead's reasonable satisfaction". They then hope that the customer will post a selfie and spread the word for them.read more...»
An intriguing concept that seems to be catching on; Zappos (and now Amazon) give their new recruits “the offer”; telling the new workers that the company will pay them over $2000 to quit if they’re not sure they’ll be happy at the company.
Whilst it initially seems open to abuse, it’s actually a strategic masterpiece in which the advantages far outweigh the drawbacks. Thus far less than 3% of newbies have taken the offer, and so $2000 is a small price to pay to weed out the employees who are only there for the money. By contrast, those who decline the offer show that they are bought-in to the Zappos culture, which has led to Fortune ranking them amongst the best 100 companies to work for.
Attached is a research task that asks students to evaluate the above strategy and gives great infographics and articles which demonstrate the importance of culture and a happy workforce.
A fantastic concept for students to discuss and an amazing business to research.
Since 1937, Dowty Rotol have been building propellers for aircraft at its plant in Gloucestershire. Its output was for aircraft powered by Rolls Royce or Bristol aero engines. Earlier this week a huge fire destroyed much of its Staverton factory.read more...»
Does it make sense for a business to pay its staff as little as possible, in order to cut costs and be able to compete, or to raise wages in order to stimulate greater motivation, and gain employee loyalty? In part one of The Price on Inequality on Tuesday, Robert Peston was looking at the widening gap between the highest income earners and the rest of us, arguing that while income and wealth inequality was seen as 'almost a good thing in the 1980's', it is now being seen as almost the greatest economic problem facing us. An article in The New Yorker, 'The Return of Fair Wages', examines a similar theme, looking at a decision by an American company to substantially raise the wages of their lowest-paid employees. Since 2000, 'real' wages in the US have hardly changed, while many US employers are making decent profits and the incomes of the top 1% have risen by nearly 60%. Mark Bertolini, CEO of Aetna (a medical insurance company) has announced that the company’s lowest-paid workers will get a substantial raise—from twelve to sixteen dollars an hour, in some cases—as well as improved medical coverage. This article offers some interesting comment on why it is worth while paying employees a little more.read more...»
Dragons Den is always worth watching - however familiar the format may be, the range of business ideas and experiences remains intriguing and entertaining. Last Sunday's episode had a brilliant example of a enterprise that was being re-launched after folding - Baggers Originals clothing, children's rainwear with a USP of its own built-in bag for storage, and to wrap up wet clothing at the end of a muddy walk (...does anyone remember having the originals as a child, or buying them as a parent?).read more...»
Imagine that you are Mike Coupe, CEO of Sainsbury's. Like the other major supermarkets, you are facing a market which is being shaken up by the food discounters, and declining profit margins as you engage in a price war. There is a growing shift to online retail, and although you had a record number of customer transactions in the week before Christmas, with the top-end Taste the Difference range and Christmas jumpers doing particularly well, in common with your competitors sales were generally down over the festive period. At the end of last year you were forced to report a loss of £290m in the six months to September, and you estimate that within the next five years, a quarter of your stores will have empty floor space and will be too big for your needs. You need a strategy for survival, and to gain some stable income streams which will make use of the assets that you have. What should you do?read more...»
We're already at the end of January! Have you been keeping on top of the business & economics news? We're about to find out...
Apple's revenue in 2014 was £160bn. To put that into perspective, it is more than the GDP of Portugal. The £12bn profit that they made in the last three months of last year is the largest profit ever made by a company, and the equivalent of that made by Tesco in ten years - and in the 2.44 minute report about all this on the BBC news tonight, they made another quarter of a million pounds.read more...»
Here is the latest edition of The Biz Quiz! Good luck!
A perfect (yet ridiculous) starter to introduce supermarket competitiveness. This Daily Mash mock-news-article lampoons the ironic concept of the “loyalty” card and highlights the desperate situation that the Big 4 are facing due to the unstoppable growth of the loyalty-card-less Aldi and Lidl.
It can be used as a spring board for discussions on customer loyalty, Unique Selling Points (or lack thereof), reliability of sources and strategies in the face of increasing competition.
To ensure students don’t quote the above article in their BUSS4 exam, below are some more serious ones from a reputable source!
The second Biz Quiz of 2015 is now available. Good luck everyone! And don't forget to Tweet Us images of you attempting The Biz Quiz in class...
Good news for UK manufacturing this week, as Jaguar Land Rover announce a rise in sales of 9% globally, with a quarter of those going to China, a 7% rise in the UK, as Land Rover have their best ever year and Jaguar their best for a decade.read more...»
Happy New Year to all our Biz Quiz regulars!
Here is the first Biz Quiz of 2015 - good luck. Please tweet us a photo of you trying it in class - we'll retweet as many as we can!
The run up to Christmas has been seen as a good time to bury bad financial news, however Tesco's auditors, Price WaterhouseCoopers now face an inquiry over the preparation and auditing of Tesco accounts from 2012 onwards. The Financial Reporting Council is the independent disciplinary body for UK accountants and actuaries.
It is possible that this inquiry could lead to pressure to break up the oligopolistic nature of auditing, currently dominated by 'The Big Four', viz. Deloittes, Ernst & Young, KPMG and PWC. Ultimately it is up to the politicians to decide that this sector needs to be shaken up.
2014 has been a particularly grim year for Tesco, and it's new CEO, Dave Lewis, still faces the challenge of restoring shareholder and customer confidence.
The year 2014 has been packed with great business stories. in this bumper 20-question Biz Quiz, we take a look back at some of our favourite business stories.
From everyone at tutor2u, have a fantastic Christmas and New Year break!
The race to produce the best driverless car is on! Most of the automotive “big boys” are working on their versions, but it’s interesting to see the varied approaches taken by Google and Audi. Attached is a PowerPoint task that ask students to watch the 2 car “adverts” and analyse the risks and rewards of the different strategies.
Google are playing it safe, perhaps heeding the Harris Poll of 2,039 adults, in which 88 percent said they would be worried about riding in an autonomous, driverless car. Their car is round, cute, friendly and slow.
Audi have chosen another path… a much faster path! Their “piloted” car achieved speeds of 149mph and completed a lap of the Hockenheim F1 track a few seconds faster than the manned car.
Intriguing stuff that is certain to create great debate.
Have a fantastic Christmas!
When a recession occurs, it is usually those businesses that sell luxury goods and services that are hit the hardest. One of New York’s priciest restaurants could be expected to be one of those to suffer a major decrease in revenue during the 2007 – 2009 recession but the managers made some brave decisions that resulted in not only short-term survival but long-term growth.read more...»
Studying this year's research theme really requires students to have a solid understanding of the macroeconomic factors which affect the demand for products made by UK manufacturers. Yesterday, the ONS released the latest figures for changes in UK industrial output, which are worth spending some time on. Below I have extracted the key points of the ONS's report, and added some analysis of the reasons for the changes.read more...»
The case of Premier Foods and the 'pay to stay' payments that they were extracting from their suppliers gives an opportunity to use the Porter's Five Forces model to analyse the food manufacturing industry in the UK. Last week, BBC's Newsnight carried a report about Premier Foods, who manufacture many key brands including Ambrosia, Mr Kipling, Oxo and Bisto.
The online report comes with a 5-minute video clip which sets up the topic nicely. Newsnight's Laura Kuenssberg interviews engineer Bob Horsely, who had a contract to supply maintenance services to Ambrosia's factory in Devon. He received a letter from Premier Foods saying that "We are aiming to work with a smaller number of strategic suppliers in the future that can better support and invest in our growth ideas. We will now require you to make an investment payment to support our growth." When he queried this, he received another letter: "We are looking to obtain an investment payment from our entire supply base and unfortunately those who do not participate will be nominated for de-list." In other words, pay up or we won't buy from you any more.read more...»
A short-term paternity cover opportunity here to work alongside our friends at Monkton Combe School.read more...»
The latest Biz Quiz is now ready to try!
Next week - our traditional bumper Biz Quiz of the Year Christmas Special...
A fantastic documentary for the Section A Research Theme (bullets 2, 4 & 5), that also ticks a great many boxes for the BUSS1, 2 & 3 specifications.
Channel 4’s Inside Rolls Royce charts the production of the Celestial (a one-off showpiece car that has more bling than Liberace, as well as an optional £20,000 picnic hamper!). It covers many topics within Human Resources, Operations, and Marketing, but my highlights are as follows:
- The front of house manager who checks the length of the grass
- The relentless quality control that almost breaks a man
- The marketing of the new Rolls Royce Wraith in Abu Dhabi, which includes hand selected movers-and-shakers from the city getting to test drive it around the formula 1 track
The documentary is available via this link (if you don’t have a C4 account, it takes only 2 minutes to register) and I’ve created a worksheet with 29 questions (numbers correspond to the minutes) intended to promote discussion about a brand synonymous with British excellence.
Hope it helps
Here is an excellent article from the BBC Business website examining Mattel's second attempt to make Barbie a success in China, having failed in it's first attempt 5 years ago. There are some valuable lessons from this ill-fated first effort that are business studies gold dust for many courses and exam boards.read more...»
We're getting towards the close of a long-term! Here is the latest Biz Quiz for you to attempt:
An opportunity here to join our friends in the Business & Economics Dept at The Howard School. Details below.read more...»
This business news story has it all! Dyson, one of the best-known UK manufacturers, has announced a £1bn investment in research and development over the next four years. Why? Because it has set a corporate objective to launch 100 new products over those four years.read more...»
Would free food make you work harder? Google think that it would, and so do many other employers. Is it true that Google have a rule that no employee should ever be more than 150 feet from a food outlet in the office? There is the story in this article, of an employee in California who practically moved into the office, sleeping in his car just outside and living on the perks and extras available in the building, which he managed to do for a full 60 weeks.read more...»
Last week saw the launch of WOW! Business which stepped into the huge shoes of TBBLE (The Best Business Lesson Ever).
The format is simple; a resource packed day dedicated to the teaching and learning of Business Studies.
WOW! Business began last week in Manchester where I was joined by the amazing Kate Phillips who teaches in Ysgol Bryn Alyn, Wrexham. WOW! Business then travelled to Birmingham before finishing in London where I was joined by the also amazing Joe Corcoran from Greenhead College, Huddersfield.
Delegates were treated to over 30 brand new teaching and learning resources specifically designed to help engage and motivate students as well as helping to deliver core business studies topics such as location, profit and loss, stakeholders, organisational structures, demand and many, many more.
Next week WOW! Business lands in Glasgow on the 25th November and then arrives in Cardiff on the 28th. Details can be found here.
One of the many, many highlights of last week was meeting up with business teacher Ardy Mahmoudi who just happened to be wearing the same shirt, trousers and shoes as Joe!
Two bonus questions in this week's edition of The Biz Quiz
If you are running a hotel these days, one of the most important aspects of your marketing mix must be the 'free' publicity that you get through review sites like TripAdvisor. Most of us would prefer to check the reviews posted by other travelers before booking a hotel we don't know - while you will always find some extreme views, the average rating and trend of the comments left are very helpful. So too are the responses that some of them add to the site, so that you can see how they deal with criticism. It takes 'word of mouth' marketing to a new level, and is not directly within the control of the hotel's management; the only thing they can do is be aware of the impression they are making on their clients, and try to ensure that their standards are fit-for-purpose and will generate the right sort of comment to encourage more travelers to choose them.read more...»
Based on the Channel 4 programme by the same name, I created this worksheet that asks students to predict the wages of various professions, and where they fall on the income distribution chart. They can then watch this short clip which gives them the answers, leading to great discussions and potential research on any of the following:
- The taboo of wages and why we struggle to make accurate predictions
- The rich-poor divide and Pareto’s Law
- The importance of education
- The determinants of wages
- Taxes and benefits
- Money and happiness
Hope it helps.
There must have been a siege mentality at Tesco recently, as they are locked in hand-to-hand battle with Asda and Sainsbury, and find that they are outflanked by Aldi and Lidl. Whether that justifies some of the tactics being employed to regain the upper hand, or the financial relationships they have had with suppliers for the last few years, is being investigated by the Serious Fraud Office, and is increasingly coming under public scrutiny. What could be the worst outcome for them: a serious fine which erodes their already-battered budgets, a change in accounting practices forced on them by the outcome of the SFO investigation, a real shift in the supplier/buyer power relationship that has so far seen Tesco, the buyer, with huge advantage, or a significant change in public trust and their relationship with their customers?read more...»
Ten more questions on the business news from the last 7 days here! Can you get 100%
The need for supply chains supporting UK manufacturing to be significantly strengthened has been highlighted by a new research report from the CBI and consultants AT Kearney.read more...»
An important contribution to the debate about the UK's industrial strategy was made by the CBI in October 2014 and much of what was said is directly relevant to students researching the opportunities and threats facing UK manufacturing.read more...»
If a business sees a market segment in which sales are predicted to double to the scale of 15% of the total market in the next five years, you would expect them to be quick to find ways to enter it. However, if you are Sainsbury's, and have a carefully nurtured image and market position to protect, you might baulk at rushing into the discount segment of the market, in case it interfered with that image or cannibalised your market.read more...»
Competitiveness - and specifically the need to be cost-effective - is at the heart of a significant announcement by one of the UK's most significant manufacturers Rolls Royce.read more...»
The Biz Quiz returns from a half-term break with 10 questions on the business news whilst we were away!
Advocates of the transformative power of 3D printing (or additive manufacturing to give it the formal name) will be excited by this fascinating example of how it might be used in the near future.
An architectural consultancy in the Netherlands is using 3D technology to build an entire house!read more...»
The strategic challenges facing Royal Mail and its renowned CEO Moya Greene are explored in this superb FT video report (below) from Andrew Hill which takes a look at Royal Mail just a year after the business was privatised.read more...»
A simply stunning video report here from the FT which introduces the work of an innovative UK manufacturer - Smartkem - which is looking to innovate in the emerging printed electronics sector.read more...»
Can technology provide a viable, scaleable alternative to livestock farming? I must admit, after watching this report from Tim Bradshaw of the FT, that it looks like it could!read more...»
Facing intensive competition in the smartphone market, Sony is turning its attention to a different consumer electronics market - wearables.read more...»
Prepare yourselves for a shock; Red Bull does NOT give you wings, and have had to pay over $13m in compensation for saying so. I would assume the latter statement caused more astonishment than the former, and so I looked into previous false advertising cases and compiled the attached game called Court Out.
There are 10 case of false advertising, students have to decide which businesses were “court out” and had to pay damages, which advertising campaigns “got away with it” and which one is an urban legend. On the final slide is Graham’s “Spectrum of Analysis” in which students must evaluate which ones they felt were the most or least culpable.
To prevent any class action law suits against me, I would say it is a relatively fun and engaging game that should promote discussion and evaluation and might help students understand the fine line between good marketing and mendacity*.
*learning not guaranteed but I hope it helps!
As a way to introduce the marketing topic, I get my students to research and present an example of an interesting and / or innovative marketing campaign. As well as providing some great examples, it gets them thinking about some of the key terms that we will use as we progress through the unit.read more...»
A seasonal quiz challenge for your business students here courtesy of @tutor2u_jon in the tutor2u Learning Lab.read more...»