What’s really in our food?

Print Email Tweet This!Save to Favorites
Recommend on Google+

Where does M&S’s lochmuir salmon come from? How can you double the size of a chicken breast in 40 seconds? Does the chicken in a Birdseye ‘Great British Menu’ prepared meal come from Brazil, and would it matter to you if it does? Was a bag of ‘organic salad’ washed in organic water before it was packed? I am kicking myself for not having set the DVD recorder for this programme on BBC1 at 9pm last night. Initially it focuses on marketing techniques used to persuade consumers to buy food products through suggestion of the origin of the ingredients. Are the marketers clever, devious or unethical here? Later the programme moves on to a more serious investigation of food fraud - deliberate misrepresentation of the ingredients used in food products. Food scientists are, apparently, developing all sorts of techniques to hide the DNA evidence of what is in our food, but others are fighting back by using the same technology as that used to identify extinct animal special such as Tyrannosaurus Rex to identify the source of protein used in our food. Some of the opinions sought from consumers shopping in British markets are clearly manipulated by the producers of the programme to get a good old-fashioned ‘Disgusted of Tunbridge Wells’ response to what marketers might call imaginative promotion. Elsewhere there is evidence that fraudulent labelling is used to imply that products made from halal chicken actually contain beef and pork. If you missed the programme, it is worth watching on the i-player.

blog comments powered by Disqus

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!

*  Your Email Address:
*  Preferred Format:	HTMLText
Full Name:
*  Country:	-- Please choose your country --United KingdomAlgeriaArgentinaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBelgiumBermudaBosniaBotswanaBrazilBruneiBulgariaCambodiaCameroonCanadaChinaCyprusCzech republicEgyptEstoniaEthiopiaFijiFranceGeorgiaGermanyGhanaGreeceHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyaKuwaitLebanonLiberiaLithuaniaMalawiMalaysiaMaldivesMaltaMauritiusMexicoNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPapua New GuineaPhillipinesPolandPortugalQatarRomaniaRussiaSaudi ArabiaSierra LeoneSingaporeSlovakiaSloveniaSouth KoreaSpainSri LankaSwedenSwitzerlandTanzaniaThailandTunisiaUgandaUkraineUnited Arab EmiratesUnited StatesUruguayVietnamWest IndiesZambiaZimbabwe
Job / Position:
Postcode:
School / College:
Town / City:
AS/A2 Applied Business Board:	-- Please choose an option --AQAEdexcelOCRNot offered
AS/A2 Business Studies Board:	-- Please choose an option --AQAOCREdexcelCambridge Pre-UIBSQAWJECOtherDon't offer AS/A2 Business
BTEC First:	Offered Not Offered
BTEC National in Business:	Offered Not offered
GCSE Applied Business Board:	-- Please choose an option --AQAEdexcelOCRCCEAWJECDont Offer GCSE Applied Business
GCSE Business Board:	-- Please choose an option --AQAOCREdexcelIGCSEICAA/CCEAWJECSQAOtherDon't offer GCSE Business
*  Enter the security code shown:

Popular Topic Tags

recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, innovation, downturn, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, takeover, google, economies of scale, mortgage, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, merger, slowdown, bank of england, acquisition, interest rates, market failure, borrowing, competitiveness, sustainability, product life cycle, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, emerging markets, dollar, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,
View all tags for the Business Blog