WD-40 to diversify into…whatever customers want them to

A cracking story from the Times explains how icon cleaning brand WD-40 is looking to diversify into wholly different markets from its core positioning.  And what better way to determine the product/market strategy than to invite existing customers to suggest the new product ideas?  Ansoff’s Matrix can be quietly slid into the bottom drawer at the corporate planning office, whilst WD-40 management work closely with customers to determine the next move!  The article also contains a little-known fact that can be used to impress students - WD-40 is one of the few products to have actually been developed by rocket scientists

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