Virgin plays on brand heritage and brand extension to launch Virgin Money

Virgin Money - the new name for the former Northern Rock - is a further example of brand extension by Virgin.  This new advert focuses on Virgin’s long history of brand extensions that has taken the brand from being a record label, to an airline, train operator and more.  Do you think this approach will be successful?  Does it make existing and potential customers more likely to entrust their financial affairs to Virgin Money?  Take a look at the advert and see what your think…

6 Essential M&A Cases: BA & Iberia Merge to Form IAG [23 Apr 2012]
ResearchBuster: Retrenchment [4 Apr 2012]
Bullet point 5 and stakeholders again [18 Feb 2012]
Consolidation on the cards as IAG claims deal to acquire BMI [6 Nov 2011]
Leadership, Culture and Trust - A Letter from Sir Richard Branson [1 Jul 2011]
Horizontal integration in action - Virgin grabs Esporta [26 Apr 2011]
Sir Richard Branson on Virgin Atlantic Business Strategy [26 May 2010]
Financial motivation at British Airways - Cabin Crew Pay Compared [16 Dec 2009]
Diversification strategy : Tesco opts for own-label banking [28 Oct 2009]
Nationalisation Again - National Express Taken into Public Ownership [1 Jul 2009]
A stunning example of how wage costs can differ for the same job [10 Jun 2009]
Business strategy video - two interviews with CEO of Virgin Atlantic [26 May 2009]
Investment appraisal in the rail industry - Branson wants to take the long-term view [22 May 2009]
Trading down - business class feels the pinch [17 Apr 2009]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!