Video case study - the boom in renting
Friday, May 01, 2009
by Jim Riley
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A classic method of for a business to conserve cash is to rent assets rather than buy them. Consumers in the UK seem to be picking up on this tactic - the market for product rentals is booming. The growing demand for rented products could see a return to the high street of rental businesses similar to Rediffusion. A great video case study to illustrate how demand can shift from one market to another:
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Categories: BUSINESS THEMES Credit Crunch Marketing Personal Finance Retailing TEACHING BUSINESS Video Case Studies
Tags: demand, consumers, renting, rent or buy
Tags: demand, consumers, renting, rent or buy
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