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Video case study - the boom in renting

Friday, May 01, 2009
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A classic method of for a business to conserve cash is to rent assets rather than buy them.  Consumers in the UK seem to be picking up on this tactic - the market for product rentals is booming.  The growing demand for rented products could see a return to the high street of rental businesses similar to Rediffusion.  A great video case study to illustrate how demand can shift from one market to another:

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