Video case study - subsidy boosts demand for small cars
Saturday, May 23, 2009
by Jim Riley
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An excellent example of how a change in an external factor (in this case a subsidy) can affect demand.
Hyundai have seen a 400% increase in car showroom traffic since the UK car scrappage scheme was announced. This follows on from a similar effect on demand arising from scrappage schemes across Europe.
The video raises several issues:
- Managing stocks
- Profit margins
- Building brand awareness
Categories: BUSINESS THEMES Economic Environment Marketing
Tags: demand, profit, exports, imports, scrappage, hyundai
Tags: demand, profit, exports, imports, scrappage, hyundai
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