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Video case study - Living Salads

Monday, February 09, 2009
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A terrific three minute video from the Working Lunch team is perfect for the new AQA & Edexcel AS Business units.  Andrew Johnson was made redundant, so he set up a business in a sector he knew well and to exploit the fastest-growing part of the salads market.  Packed full of relevant material, including:

- Economies of scale + production flexibility allow Living Salads to compete effectively on price
- Investment in production capacity
- Market segmentation, growth and value
- Competing effectively against larger operators

Download student worksheet (pdf) and video link

Download editable (Word) version of worksheet


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