Video Case Study - Just Jenny’s Ice Cream Start-up

A classic example of how a dairy farm attempts to diversify by adding value to the commodity it produces.  Many dairy farms try to start their own ice-cream business.  Some, but not all succeed.  Here is a video clips about a farmer from Yorkshire who has successfully established an ice-cream brand.  Great example to use in AQA/Edexcel Unit (AS) and of course the new AQA & Edexcel GCSE Unit 1 courses from September

Download student worksheet (inc video link)

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