Video case study - Google and the smartphone market

Thanks to Penny Brooks for writing these student questions on a terrific short video interview with the CEO of Google - ideal for A2 students

Download student worksheet (including video link)

A neat interactive tool for students to analyse the smartphone market [22 May 2012]
Enterprise, Location and Culture - Inside the new Google Campus in London [14 Apr 2012]
Google and YouTube - a backward step? [2 Apr 2012]
Google’s takeover of Motorola Mobility is given regulatory seal of approval [22 Feb 2012]
Technological change - the “consumerisation of technology” [30 Jan 2012]
Leadership and Strategy - All Change at the Top for Blackberry [23 Jan 2012]
The tablet takeover? [23 Jan 2012]
In Business - technology developments in 2012 [3 Jan 2012]
Investment in People - Google and Human Capital [26 Dec 2011]
Meet the CEO of Dropbox - the man who said no to Steve Jobs! [20 Oct 2011]
Lesson starter video: Technological innovation in the post-PC era [15 Oct 2011]
Sectors of the Economy - Online is Worth £100bn [30 Oct 2010]
Microsoft - Competitive Strategy in the Post-PC world [30 Oct 2010]
Strategy - The Challenges Facing Nokia [21 Oct 2010]
Google, Profits and Diversification [16 Oct 2010]
Fighting for a share of the fast-growth tablet market [11 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
Does Nokia’s Strategy Need An Upgraded CEO? [30 Jul 2010]
Some facinating data on research & development data at Apple, Google & Microsoft [25 May 2010]
Global technology giants are hoarding their cash [26 Mar 2010]
Measuring labour productivity - Google revenue per employee [29 Jan 2010]
Google in China: Business ethics, business sense or both? [15 Jan 2010]
Google rival for the iPhone? [11 Jan 2010]
Crazy Tax Ideas Part 1 - Taxing Internet Searches [8 Jan 2010]
The new competitive threat to iTunes & Spotify - Google Music? [21 Oct 2009]
The Jenson Button Business Lesson [21 Oct 2009]
Corporate culture: how a huge firm like Google tries to foster innovation [23 Sep 2009]
This is potentially a great new resource for Economics & Business [7 Sep 2009]
Microsoft and Google compete head-to-head [9 Jul 2009]
Bing - the battle for search engine market share is on [28 May 2009]
Price war looms for music downloads [8 Apr 2009]
Social networking and the product life cycle [5 Mar 2009]
Video case study - Google’s Non-Financial Methods of Motivation [6 Feb 2009]
Apple overtakes Google as the new King of Silicon Valley [22 Aug 2008]
Breaking news - Virgin to Merge with Google [1 Apr 2008]
Would you be motivated by a wacky workplace? [13 Mar 2008]
Has the Google bubble burst? [10 Mar 2008]
Which business location is this? A simple starter activity [7 Mar 2008]

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