Video Case Study - Exporters Benefit from a Weaker Pound

Tuesday, January 06, 2009
by Jim Riley
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This super video clip is an excellent example of how the recent weakness in the Pound can generate sales opportunities for exporters.  With a price advantage of around 25-30%, exporters with the right product and a suitable promotional mix can win significant new business during 2009 (we need them to!). A great video too for explaining in simple terms how an exporter can hedge the risk foreign exchange fluctuations. Certainly worth showing to the A2 students…

Download student worksheet (pdf) and video link

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Posted to BUSINESS THEMES • Business Strategy • Economic Environment • International Business • Marketing • EXAM BOARD SUPPORT • AS & A2 Business • TEACHING BUSINESS • Video Case Studies
Tags: price, risk, exports, product, exchange rates, exporting case studies
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