Using Celebrities In Adverts

Kerry Katona’s sacking from the Iceland adverts (read the full story here)  raises an interesting question - is it a good idea to use celebrities in advertisements?

There’s a potted history, with some notable successes:
- Walkers Crisps using Gary Lineker
- Tesco and Morrisons have both used a range of celebrities over recent years
- Sainsbury’s have had great success with Jamie Oliver

But there are also been some disaster stories:
- Marks and Spencer dropped Jodie Kidd after newspaper revelations
- Gucci & Yves Saint Laurent kept their faith with Kate Moss, despite negative newspaper revelations
- Now Iceland have lost patience with Kerry Katona after a string of personal problems

So are celebrity adverts effective?  Well Brand Republic did a straw poll - you can watch the video here.

Then have a go at this quiz to see if the celebrity factor has had an impact on you… and then make your own mind up.

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Online marketing at children [19 Dec 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Developing Exam Skills - BUSS3 [8 Nov 2011]
Two brilliant videos to illustrate market segmentation [6 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
How Mattel & Hot Wheels ‘activated boys of all ages’ [19 Sep 2011]
Chanel No 5 at 90 [29 May 2011]
Revision Quiz - Using Budgets [16 May 2011]
The tattoo - advertising for life! [9 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Booming Billboards [27 Apr 2011]
Marketing meets Sources of Finance! [20 Mar 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
The coffee chain formerly known as Starbucks [6 Jan 2011]
Q&A - What is personal selling and merchandising? [2 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is the difference between “above” and “below the line” promotion? [2 Jan 2011]
Q&A - What are the main aims of promotion? [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
Promotional tactics on social media under scrutiny [13 Dec 2010]
Pots of gold - great video resource [8 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 3) - Smart Marketing [26 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Google on the changing face of advertising [8 Oct 2010]
Insights into the Ice Cream Market [11 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
Sensory marketing [19 Jun 2010]
Advertising Slogans Quiz [20 May 2010]
The dangers of focus on one product [9 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Q&A - What is the purpose of marketing? [14 Jan 2010]
Revision Quiz - Unemployment [13 Jan 2010]
Business Communication - Quiz 1 (Easier Grade!) [26 Dec 2009]
Starter Activity - Business Wipeout (1) [21 Nov 2009]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Skipping yoghurt is not honest and truthful [13 Oct 2009]
Edexcel GCSE Business Unit 1 - Spotting a Business Opportunity Revision Quiz [6 Oct 2009]
Promotion under fire as BMA calls for ban on drinks marketing [8 Sep 2009]
Business Week in Pictures [5 Sep 2009]
Has Your Team Got the Business? Team Challenge (Week 1) [3 Sep 2009]
What’s really in our food? [14 Jul 2009]
The Biz Quiz - 6 July 2009 [6 Jul 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
AQA AS Business Revision Quiz Bank [28 Apr 2009]
The Biz Quiz - 13 March 2009 [13 Mar 2009]
AQA GCSE (A) Virgin Group - Revision Quiz [11 Mar 2009]
Revision Quiz - Capacity Management [8 Mar 2009]
Revision Quiz - Price Elasticity of Demand [7 Mar 2009]
The Biz Quiz - 28 February 2009 [28 Feb 2009]
The Biz Quiz - 21 February 2009 [21 Feb 2009]
The Biz Quiz - 25 January 2009 [24 Jan 2009]
The Biz Quiz - 19 January 2009 [17 Jan 2009]
The Biz Quiz - 9 November 2008 [9 Nov 2008]
Revision Quiz - Customer Service [9 Nov 2008]
Revision Quiz - Operational Decisions [9 Nov 2008]
Revision Quiz - Using Technology in Operations [27 Oct 2008]
Revision quiz - Working with Suppliers [26 Oct 2008]
Revision quiz - Measuring & Improving Profit [26 Oct 2008]
The Biz Quiz - 26 October 2008 [26 Oct 2008]
Revision Quiz - Improving Cash Flow [26 Oct 2008]
The Biz Quiz - 19 October 2008 [18 Oct 2008]
Credit Crunch Hotspot Quiz [14 Oct 2008]
The Biz Quiz - 6 October 2008 [5 Oct 2008]
A Hotspot Quiz on Cash Flow Forecasting [3 Oct 2008]
The Biz Quiz - 29 September 2008 [28 Sep 2008]
New product development creates waves in the pool [17 Aug 2008]
The Biz Quiz - 26 March 2008 [26 Mar 2008]
Kelloggs - Product Range Wildcard Quiz [10 Mar 2008]
Kelloggs Case Study Quiz [10 Mar 2008]
Kelloggs Starter Quiz - Match the Products [10 Mar 2008]
Name that Entrepreneur - Interactive Quiz [13 Feb 2008]
The Biz Quiz - 3 February 2008 [3 Feb 2008]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!