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Two Lesson Videos on Nokia - Will their Strategy Work?
A superb 6-minute video here from the BBC technology team which analyses and evaluates the likely success of Nokia’s product and market strategy in mobile phones. Lots of details about mobile phone segments and operating platforms / ecosytems, but explained in a way that should certainly be accessible for students. I have also added a recent video interview with Nokia CEO Stephen Elop in which he explains his strategy further.
Nokia’s rescue plan - is it enough?
Nokia once dominated the mobile market but this year, for the first time, it has been overtaken by Samsung and could struggle further as more users look to upgrade to a smartphone.
Dan Simmons looks at whether Nokia’s partnership with Microsoft and the launch of the Windows Phone Mango operating system will revive the communications giant or if it is a final roll of the dice.
http://news.bbc.co.uk/1/hi/programmes/click_online/9626628.stm
Stephen Elop on Nokia’s mobile prospects
http://www.bbc.co.uk/news/business-17180428
A 41-megapixel Nokia smartphone was among the new technology on show during the opening day of Mobile World Congress in Barcelona.
The chief executive of Nokia, Stephen Elop told the BBC’s Rory Cellan-Jones that the 808 Pureview is “the world’s best camera-phone”.
He also defended Nokia’s continued use of the Symbian operating system, after the company had previously said it would abandon it completely for Windows Phone software.
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Try some of these superb starter activities for Business Studies:
- Anagram Countdown
- Beat the Teacher
- Bellwork
- Budget Basket
- Memory Challenge
- Loop Cards
- I'm the Question
- Catchphrase - Say What You See!
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- Teacher Talkabout
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- These are a few of my favourite things
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- What Why Depends - Developing Thinking Skills
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