Two brilliant videos to illustrate market segmentation

Diet Coke and Coke Zero, essentially the same product but targeted at completely different customers. One of the best ways to illustrate this is by showing the students the following two adverts. The first one, for Diet Coke can be found here. I would doubt any of them would remember the ‘Diet Coke break’. The second one for Coke Zero can be found here.

Enjoy

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