Tracking the popularity of global brands on social networks

Marketing case study: the Swiss Army knife [24 May 2012]
Should you buy Facebook shares? [17 May 2012]
Brand Logos (there’s an app for that) [20 Apr 2012]
Leadership - meet the new boss of Starbucks UK [17 Apr 2012]
Takeovers and Mergers: Facebook & Instagram in News Clips [14 Apr 2012]
Instagram - the business with no revenues, worth $1bn [9 Apr 2012]
Google and YouTube - a backward step? [2 Apr 2012]
“Strategy is Choice” - Takeovers are Just One Option [25 Mar 2012]
Starbucks acquisition provides the base for entry into the juice bar market [25 Mar 2012]
BUSS4 2012 - Keeping in Touch using the #BUSS4 Hashtag [19 Mar 2012]
Starbucks chooses strategic alliance in bid to enter the Indian market [13 Mar 2012]
Mark Zuckerberg - the richest person in the world! [11 Feb 2012]
Buying-in to the Facebook culture [5 Feb 2012]
Starbucks growth - three out of four ain’t bad! [30 Jan 2012]
Strategic choice: What should Facebook do with cash from the IPO? [30 Jan 2012]
Schultz on Leadership, Love and the Competitive Advantage of Culture [29 Jan 2012]
Growth strategy - Starbucks eyes the franchise model [28 Jan 2012]
Who do you think should be named Brand of the Year 2011? [22 Nov 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Business Studies Teachers on Twitter (updated 15 September 2011) [15 Sep 2011]
Beware of the Kunming’s Rotten Apple [21 Jul 2011]
Corporate longevity: the lessons from IBM’s 100th birthday [14 Jun 2011]
Tesco’s overseas strategy: next steps [10 May 2011]
Whitbread goes for organic growth [2 May 2011]
MySpace and the product life cycle [27 Mar 2011]
Howard Schultz - A Changed Starbucks. A Changed C.E.O [13 Mar 2011]
Superb Analysis of the UK Coffee Market [5 Mar 2011]
CSR at the Movies - Black Gold [23 Feb 2011]
Nestle - using branding & productivity to overcome commodity price increases [17 Feb 2011]
Dont make a hash of it! Using hash tags on Twitter [15 Feb 2011]
How two Econ/Business departments are using Facebook with students [14 Feb 2011]
Technology in business - RFID takes on the counterfeiters [6 Feb 2011]
Why Should Business & Economics Teachers Use Twitter? [6 Feb 2011]
Starbucks and our hostility to rebranding [17 Jan 2011]
The coffee chain formerly known as Starbucks [6 Jan 2011]
Is Facebook worth $50bn? [4 Jan 2011]
Starbucks - Two Examples of Financial and Non-Financial Methods of Motivation [19 Dec 2010]
Marketing strategy: North Face aims to become the “Nike of outdoors” [12 Dec 2010]
Schultz on Starbucks Growth Strategy and the China Opportunity [3 Dec 2010]
MySpace v Facebook - Can the MySpace CEO really change strategy successfully? [3 Dec 2010]
Globalisation and Indian Coffee Houses [27 Nov 2010]
Dominos Pizza - Growth & Strategy (Part 3) - Smart Marketing [26 Nov 2010]
Starbucks goes for vertical integration to fuel growth in China [18 Nov 2010]
A great example of off-the-job-training - Starbucks Coffee College [16 Oct 2010]
Gap’s new logo lasts…one week [12 Oct 2010]
Aims & Objectives: Twitter and Facebook both aim to reach 1 billion users [12 Oct 2010]
Google on the changing face of advertising [8 Oct 2010]
Adding value…to the humble toilet roll [2 Sep 2010]
The Social Network - the Facebook Business Story [30 Aug 2010]
Tutor2u on Facebook [24 Aug 2010]
The FT and Online Paywalls - a Winning Strategy? [30 Jul 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Caffe Nero Loyalty Scheme - Simple and Effective [13 Jul 2010]
AQA BUSS4 Section B Practice Question - Starbucks [15 Jun 2010]
Long Product Life Cycles - Grocery Brands Stand the Test of Time [26 May 2010]
Howard Schultz on Starbuck’s Growth Prospects in China [19 May 2010]
British vodka beats the world! [19 May 2010]
Why Coffee Shops did so well during the UK Recession [25 Apr 2010]
Starbucks pushes the green button on further UK growth [22 Apr 2010]
Starbucks - the Famous Strategic Change Memo from 2007 [21 Apr 2010]
Cool looking map to highlight globalisation [1 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Top ten brand values [18 Feb 2010]
Are these really Britain’s most disliked brands? [17 Feb 2010]
Branded coffee shops prove resilient to the UK recession [17 Feb 2010]
Can Greggs Become the Skoda of Pies? [16 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Teaching strategy - Starbucks revisited [24 Jan 2010]
Business teachers on Twitter [29 Oct 2009]
Top brand values fall in the recession [20 Sep 2009]
External Influences on the value of a brand [14 Sep 2009]
Is Friends Reunited in freefall? [2 Aug 2009]
Corporate culture - inside the HQ of Twitter [15 Jul 2009]
Coffee Republic struggles with the daily grind [6 Jul 2009]
MySpace Makes Space to Change [16 Jun 2009]
Shareholder strategy at M&S [7 May 2009]
Q&A - What is the link between product differentiation and a USP? [1 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
Segmentation strategy - Halfords abandons premium retail brand [16 Apr 2009]
Social networking and the product life cycle [5 Mar 2009]
Twitter - the alternative view [3 Mar 2009]
Starbucks closures - global economy or other factors to blame? [29 Jan 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Fraser’s Jam unlikely to get stuck in 2009 [28 Dec 2008]
The Wall Street Musical Packed with Business Studies [6 Oct 2008]
Another top entrepreneur: JK Rowling [4 Oct 2008]
8megapixel cameraphones threaten the digital camera market [27 Aug 2008]
Not enough customers to break the daily grind at Beanscene [14 Aug 2008]
Start-ups and small businesses abandon their traditional offices [12 Aug 2008]
Protecting a business idea - Scrabulous under fire [2 Aug 2008]
Australian expansion proves a move too far for Starbucks [29 Jul 2008]
Cash flow problems could mean its a wrap… [26 Jul 2008]
Bill Gates knocked off the top spot in the ‘World’s Richest’ rankings [6 Mar 2008]
Starbucks Closes 7,100 US Outlets [27 Feb 2008]
The Social Network that Friends Forgot [27 Feb 2008]
An A to Z of UK High Street Retailers [4 Feb 2008]
A classic comedy advert to brighten a dull winter day (1) [31 Jan 2008]