The tattoo - advertising for life!

Not sure if you want to be encouraging your students down this line of work, but some people are prepared to tattoo the logo or web address on their body for an appropriate fee.

A case in point is “Billy the Billboard” who was offering space on his head - although should a business be successful in the eBay auction then they would be ninth website / company to do so. Perhaps there is an issue of “diminishing effectiveness” ie the first tattoo would really stand out but each subsequent one gets noticed less. In any case, details of the auction showed that Billy was unsuccessful with his US$300 reserve.

It is perhaps an option for those businesses who find it difficult to promote themselves in the mainstream media. I tried to look up www.gunrunners.com after seeing it on his neck but wasn’t allowed access via the school network (which is usually pretty liberal) as it was classified under weapons!”

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Online marketing at children [19 Dec 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Developing Exam Skills - BUSS3 [8 Nov 2011]
Two brilliant videos to illustrate market segmentation [6 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
How Mattel & Hot Wheels ‘activated boys of all ages’ [19 Sep 2011]
Chanel No 5 at 90 [29 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Booming Billboards [27 Apr 2011]
Marketing meets Sources of Finance! [20 Mar 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
The coffee chain formerly known as Starbucks [6 Jan 2011]
Q&A - What is personal selling and merchandising? [2 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is the difference between “above” and “below the line” promotion? [2 Jan 2011]
Q&A - What are the main aims of promotion? [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
Promotional tactics on social media under scrutiny [13 Dec 2010]
Pots of gold - great video resource [8 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 3) - Smart Marketing [26 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Google on the changing face of advertising [8 Oct 2010]
Insights into the Ice Cream Market [11 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
Sensory marketing [19 Jun 2010]
The dangers of focus on one product [9 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Q&A - What is the purpose of marketing? [14 Jan 2010]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Skipping yoghurt is not honest and truthful [13 Oct 2009]
Promotion under fire as BMA calls for ban on drinks marketing [8 Sep 2009]
Using Celebrities In Adverts [18 Aug 2009]
What’s really in our food? [14 Jul 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
New product development creates waves in the pool [17 Aug 2008]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!