The New Andrex Puppy - Cost cutting or Inspired Marketing?
Recommend on Google+
My world has been thrown up-side down. Andrex’s cute golden Labrador puppy, which has fronted the brand’s advertising campaigns since 1972, has been abandoned in favour of a computer generated alternative. You may have seen the new advert in which the cyber-pup made his/her first appearance. I have embedded the ad below so you can see it. Reaction is bound to be mixed. As a real-life Lab owner I’m going to miss the scenes of the puppy running off with the loo-roll. But I can also see that the computer-animated pooch will provide the brand with significantly more options in terms of advert storylines. I’ve put one of the older (real puppy) ads below too, so you can make the comparison…
Here is the new puppy:
...and here is the old…
blog comments powered by Disqus
Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Extreme Market Segmentation? [20 Feb 2012]
Advertising vs reality in fast food. [24 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Behind the scenes of an Innocent advert [30 Oct 2011]
Brand positioning & the authenticity of British countryside [29 Oct 2011]
Marketing in an age of austerity - Live Well for Less [20 Oct 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Non-price Determinants of Demand [Advertising] [17 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
Reebok forced to tone down its advertising claims [29 Sep 2011]
Tesco’s sausage advert is banned [15 Sep 2011]
Booming Billboards [27 Apr 2011]
Shawshank Redemption Meets Home and Car Insurance [5 Jan 2011]
Big brands boost their advertising [4 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
48 old adverts that would be banned immediately these days [22 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
UK regulators move in to control online advertising [1 Sep 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Advertising Slogans Quiz [20 May 2010]
A good example to use when explaining what firms do as they come out of a recession [22 Apr 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Advertising in the recession - perfect storm or perfect opportunity? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
A Microsoft Marketing Mishap [20 Sep 2009]
Top brand values fall in the recession [20 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Some firms will do anything to get publicity! [20 Apr 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Business cutbacks and job losses [26 Nov 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
Big Brother audiences suggest a product on the slide [6 Sep 2008]
A “challenging macroeconomic environment” is the excuse [19 Aug 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Credit Crunch - will you stay loyal to your favourite shops? [15 Jul 2008]
A good example of a small business that just couldn’t break-even [14 Jul 2008]
A recession looming? Take a look in the Mirror [30 Jun 2008]
Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising [10 Mar 2008]
The Fading Fortunes of ITV [6 Mar 2008]
Question marks over the future of Digital Radio [17 Feb 2008]
Will Advertising spending plunge if the economy gets worse? [7 Feb 2008]
Ryanair advert grounded by the ASA [4 Feb 2008]
The Cost of Prime Time [4 Feb 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
