The never-ending sales promotion proves a winner
Saturday, March 28, 2009
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A great article in The Times describes how retailer TM Lewin runs a series of never-ending sales promotions - a super example to use with students
You might think that a retailer of upmarket shirts, ties and suits would be struggling in this recession- particularly given the number of redundancies in the financial services sector.
However, the article suggests that TM Lewin is bucking the downturn in consumer spending. And it puts this down to effective use of permanent sales promotions.
TM Lewin sells almost everything “on offer” - i.e. with the price set through a sales promotion of one sort or another.
A quick visit to the TM Lewin website identifies the kind of deals on offer:
Ties - £57 each, or 3 for £60 (bit of a no-brainer, that one)
Shirts - 4 for £100
Womens knitwear - from £60 or 3 for £75
An interesting and successful approach by a retailer that is perceived as being up-market, but which makes entensive use of pricing tactics that position it as “high quality, value for money”
Click here to view the article on TM Lewin in The Times
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