The Jenson Button Business Lesson

This brief article provides some useful insight into how the right mix of talent, persistence and a little bit of luck is needed to be a success both as a business and as a Formula 1 racing driver!

Jenson Button’s victory in the 2009 F1 Grand Prix world championship is another brilliant example of the power of persistence.

Button, 29, won his first race three years ago — in his 113th grand prix!

And, in contrast to Lewis Hamilton, who won the championship in his second season, it has taken him 10 hard seasons of grand prix racing to achieve his ultimate ambition

Click on the link to see how persistence and a constant focus on innovation and value has worked for three business success stories - Tesco, Google and Dyson

Jenson Button: Persistence pays again

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