The dangers of focus on one product

According to a report in The Grocer, Jersey Royal new potatoes are one of the most heavily promoted lines going - they are considered to be one of the first signs of the arrival of summer produce. However, in a gastronimically mixed metaphor, they suggest that this illustrates the dangers as far as retailers are concerned of putting all your promotional eggs in one basket, as this year’s crop, which should just be reaching the supermarkets and greengrocers now, is reduced by about half by the worst drought for the last 30 years.

As a result, the supply chain is suffering and the supermarkets have all sent representatives to Jersey in the last few days to try to secure supplies to meet their demand. “Traditionally, coming up in the next couple of weeks you’d have the big volume coming on line where all the retailers would look to do the big promotions this week, next week and the week after, but clearly that volume is down,” said Mike Renourd of the Jersey Royal Company.

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Pampering - demand booms as consumers seek an affordable treat [4 Mar 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
More perspectives on our changing shopping habits [26 Jan 2012]
Revision Presentation - Workforce Planning [26 Dec 2011]
Online marketing at children [19 Dec 2011]
Time for this Dragon to Cut Costs to Keep his Health Clubs Fighting Fit [11 Dec 2011]
Marketing and the supermarket ‘price war’ [6 Dec 2011]
Empty Shelves at Sainsbury’s - You Decide! [27 Nov 2011]
The Rise and Fall and Rise of Gerald Ratner [27 Nov 2011]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Developing Exam Skills - BUSS3 [8 Nov 2011]
Two brilliant videos to illustrate market segmentation [6 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Shoppers switch stores as income patterns change [11 Oct 2011]
Product Life Cycle - The Blue Peter Annual [22 Sep 2011]
How Mattel & Hot Wheels ‘activated boys of all ages’ [19 Sep 2011]
Where there’s muck there’s brass [6 Jul 2011]
Chanel No 5 at 90 [29 May 2011]
An end to outsourcing? [18 May 2011]
The tattoo - advertising for life! [9 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Booming Billboards [27 Apr 2011]
Discounters move into UK shopping malls [19 Apr 2011]
Kate & Wills - A Short-term boost to demand [9 Apr 2011]
Strategy and bargaining power - food for thought [22 Mar 2011]
Marketing meets Sources of Finance! [20 Mar 2011]
Protection for the endangered pasty [23 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
Commodity prices in action - soaring Copper [6 Feb 2011]
CSR - keeping a CCTV eye on suppliers [4 Feb 2011]
The coffee chain formerly known as Starbucks [6 Jan 2011]
Retail Meets Monopoly - A Business Lesson Cracker [5 Jan 2011]
Q&A - What is personal selling and merchandising? [2 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is the difference between “above” and “below the line” promotion? [2 Jan 2011]
Q&A - What are the main aims of promotion? [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
2011 - A chance for retailers to slip in some sneeky price rises? [14 Dec 2010]
Promotional tactics on social media under scrutiny [13 Dec 2010]
Business Pricing Tactics Under Scrutiny [12 Dec 2010]
Pots of gold - great video resource [8 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 3) - Smart Marketing [26 Nov 2010]
Dominos Pizza - Growth & Strategy (Part 1) - Driving Competitive Advantage [26 Nov 2010]
Effective staff training - a cracking example [13 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Profits up at Amazon - but so are costs [22 Oct 2010]
Making the FT Brand Sweat! [19 Oct 2010]
Analysing the Business Data - Marriage in Decline [19 Oct 2010]
Google on the changing face of advertising [8 Oct 2010]
Who ate all the pies? [17 Sep 2010]
Insights into the Ice Cream Market [11 Sep 2010]
Strategy in Action - Crocs Comes Back from the Dead [4 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
Lost in translation - demand from public sector to dry up? [4 Aug 2010]
Nissan profits from a recovery in demand [30 Jul 2010]
Farmers v Supermarkets - the battle continues [19 Jul 2010]
Demand for Foreign Holidays Takes a Sharp Dip [14 Jul 2010]
World Cup 2010 Business Winners and Losers [13 Jul 2010]
Sensory marketing [19 Jun 2010]
Emerging from Recession - Manufacturing Leads the Way [1 Jun 2010]
Corus chief calls for more government funds for the economy [8 Apr 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
BUSS4 Research - a Corus of Disapproval [1 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Managing a recruitment business through the recession [16 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Taking Demand-based Pricing To Extremes [8 Feb 2010]
Video case study - substitute goods benefiting from the recession [1 Feb 2010]
Strategy in a recession - Fusion Systems [1 Feb 2010]
Business priorities in a recession [1 Feb 2010]
Demand and Supply in Sction - Haggis [25 Jan 2010]
External influences - supermarkets reducing promotions on alcohol [23 Jan 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Q&A - What is the purpose of marketing? [14 Jan 2010]
Flight to value has its impact on the Charity Shops [12 Jan 2010]
Retailer performance - interactive resource [12 Jan 2010]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Amazon to move onto the High Street? [8 Dec 2009]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
Outdoor Ice-skating heads firmly down the product life cycle [3 Dec 2009]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Sainsbury’s and the electric vehicle superhighway [7 Nov 2009]
Survive and prosper - emerging markets in the global recession [5 Nov 2009]
Emerging Markets - China’s Growth in Charts [5 Nov 2009]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
Q&A - How are businesses affected by unemployment? [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]

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