The Business Studies of Angry Birds

Angry Birds has been the number 1 app on nearly every mobile platform.  This excellent interview is with Peter Vesterbacka - the man behind Angry Birds. Produced by gamemaker Rovio, it has been the number one app in the UK (on Android and iPhone) for the past year and leads the charts in 70 other countries. To date, the Angry Birds has been downloaded over 75 million times worldwide. At the Mobile World Congress he talks to the FT’s Mary Watkins, technology correspondent, about the gravitational shift to mobile technology and the formula for making a winning app. He also talks about the profitability of the Angry Birds app and the basic marketing mix applied to the game. Absolutely loads of great business studies material in this interview that should really resonate with students;

Here is the interview:

Marketing analysis: the UK supermarket battleground [3 May 2012]
Brand Logos (there’s an app for that) [20 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
The 7p Valentines Day Card [1 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Promotional Pricing at its Worst [7 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
The Marketing Mix Song [10 Oct 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
Extreme icecream [1 Mar 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
The foods that make billions [23 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Sensory marketing [19 Jun 2010]
The Business of Festivals [8 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Philips returns to the 4 Ps of marketing [15 Jan 2010]
Packaging as part of the marketing mix [30 Sep 2009]
Online retailing fluctuates [24 Sep 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Q&A - What makes for a successful or effective marketing mix? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]

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